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The Fitness Business School with Pat Rigsby

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to share stories of successful entrepreneurs who have built successful, lifestyle friendly businesses and teach you to do the same. Find out more at www.PatRigsby.com
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Now displaying: May, 2024
May 27, 2024

Scaling Success: Coaching Moms and Business Owners with Holly Rigsby

In this special episode of the Fitness Business School podcast, Pat Rigsby is joined by his wife, Holly Rigsby, a pioneering fitness coach for moms. Holly shares her journey from launching a fitness product, 'Fit Yummy Mummy,' in 2007 to developing an impactful online community. She discusses the challenges and successes of running transformation challenges, the importance of accountability, and the delicate balance between simplifying processes and achieving significant results. Holly also delves into her role in the 'Win the Week' program and how principles used to coach moms are now empowering fitness business owners. This episode emphasizes the significance of consistent effort, overcoming overwhelm, and the potential of deep, focused coaching over attempting to use multiple platforms simultaneously.

00:00 Welcome to the Fitness Business School Podcast
00:24 Special Guest: Holly's Journey in Fitness and Business
01:58 The Evolution of Holly's Fitness Product for Moms
06:00 Mastering Online Challenges and Community Building
10:07 Applying Fitness Coaching Strategies to Business Owners
19:18 Deep Dive into Marketing and Social Media Strategies
30:41 The Power of Going Deeper, Not Wider, in Coaching
32:14 The Ideal Business: A Personal and Professional Journey
39:38 Closing Thoughts and Special Announcement

May 20, 2024

Today, Pat sits down to talk with Hank Ebeling. Hank Ebeling is a sought-after speaker and small-business entrepreneur and the founder and owner of H4 Training gyms. He's built his career on a passion for customer service and customer experience, and today helps other small business owners transform their customer service. Hank hosts his popular Success Trails Podcast which focuses on small business owners and their success. Hank recently authored the book Crushing the Competition with Service, which is available on Amazon.

Connect with Hank:
Facebook:
@hankebelingiv
Instagram:
@hankebeling
LinkedIn:
@hankebeling

Link for Hank's free SUPERHERO CUSTOMER SERVICE: 13 POINT CHECKLIST
https://hankebeling.com/free-checklist

 

In this episode of the Fitness Business School podcast, Pat Rigsby interviews Hank Ebeling, a success story in the fitness industry known for his focus on customer service, customer success, and creating a positive customer experience. Hank, who started his career in hospitality and now owns H4 Training, delves into the importance of customer service in differentiating a business in the competitive fitness landscape. With his experiences from starting in a high-end hotel in Las Vegas to running two successful training facilities near Chicago, Hank shares his journey and the strategies that helped him build a durable business focused on service. He explains the concept of his LTS method (Leadership, Team, Systems, and Strategies) which is central to implementing a service-first culture, akin to the Ritz Carlton level of client experience. This service-focused approach has not only retained clients but has also turned them into advocates, underlining the power of exceptional customer service as a competitive advantage and marketing tool.

00:00 Welcome to the Fitness Business School Podcast
00:26 Introducing Hank Ebeling: A Master of Customer Service
01:45 The Foundation of H4 Training: Service Above All
05:02 Scaling Success: Replicating Exceptional Service
06:39 Overcoming Challenges in Cultivating a Service Culture
08:21 The Onboarding Process: Building a Service-Minded Team
10:52 Maintaining Service Excellence: Team Meetings and Client Feedback
12:10 Learning from the Best: Ritz Carlton's Influence
17:08 Standing Out in a Competitive Fitness Industry
22:36 Expanding Impact: From Gym Owner to Industry Coach
27:12 Closing Thoughts and Future Plans

 

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

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Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

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Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

 

May 13, 2024

The Reality of Achieving Sustainable Business Growth

In this episode of the Fitness Business School podcast, the host shares insights on building a successful business through consistent, incremental progress rather than quick fixes. Drawing from personal experience and examples from the fitness industry, the discussion emphasizes the importance of continual improvement, refining business models, and building a strong brand reputation over time. The episode debunks the myth of overnight success, often portrayed in marketing, and highlights the value of patience, strategic planning, and the compound effect of small wins. Additionally, listeners are offered a special diagnostic tool to help identify their business's needs for growth and improvement, with the opportunity to schedule a free, risk-free evaluation for personalized guidance.

00:00 Introduction to Building Your Ideal Fitness Business
00:29 Real-World Insights and Incremental Growth
01:53 The Reality of Quick Success and Its Pitfalls
06:11 Consistent Improvement: The Key to Long-Term Success
09:05 Applying Fitness Principles to Business Growth
10:27 Closing Thoughts and Special Offer

 

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

May 10, 2024

Strategies for Growing Your Training Business to $15,000 a Month

Listen in as Pat shares practical strategies and insights for growing a training business to generate $15,000 per month consistently. In this coaching session, he discusses the importance of understanding and connecting with your target market, whether it's for an offline or online business, and emphasizes the fundamental business principles that apply to both. Topics include identifying your ideal client, crafting compelling offers, efficient client conversion methods, and creating a scalable business model. Various aspects of business growth, like connect, convert, and coach, are elaborated upon, including practical tips on community engagement, leveraging gatekeepers in your community, and crafting offers that resonate with your target audience. The discussion also covers managing and scaling business operations beyond the initial revenue goal, addressing potential challenges, and the importance of continuously engaging with both new and existing clients to ensure sustainable growth.

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

---

00:00 Kicking Off the Live Stream with Excitement
00:31 Introducing the Team Behind the Scenes
01:17 Unlocking $15,000 a Month in Your Training Business
03:53 The Three Pillars of Business Success: Connect, Convert, Coach
04:57 Deep Dive into the 'Connect' Phase: Understanding Your Ideal Client
08:16 Crafting a Compelling Offer: The Key to Conversion
13:03 Finding and Engaging Your Ideal Clients
20:06 Scaling Your Business Beyond $15,000 a Month
28:02 Actionable Steps to Identify and Connect with Your Ideal Client
32:29 Understanding Customer Readiness and Follow-Up Strategies
34:02 Exploring Different Networking Tools and Platforms
35:47 Demonstrating Value Through Various Channels
37:22 Invitation and Service Delivery Strategies
38:00 Scaling Your Business: Strategies and Considerations
40:20 Interactive Q&A: Applying Concepts to Your Business
41:10 Identifying and Leveraging Gatekeepers in Your Community
46:02 Effective Approaches to Local Business Collaboration
47:48 Optimizing Offers and Pricing for Business Growth
58:27 Concluding Remarks and Next Steps

May 6, 2024

Unlocking the Secret to Sustainable Business Growth

In this episode of the fitness business school podcast, Pat dives deep into the foundational concept crucial for growing your business — the importance of strategic thinking over relying on fleeting tactics. Through his personal journey and observations in the fitness industry, the host stresses that the secret to sustainable business success is not about attaching oneself to the latest trend or tactic. Instead, it involves understanding how to think about building your business for longevity and effectiveness. The episode covers the transition from selling one-on-one fitness packages in high-end studios to adopting more inclusive and economically resilient models like boot camps and group training. It also critiques the transient efficacy of tactics like those offered by Groupon or transformation challenges, highlighting cases where businesses faced downfall after the hype dried up. The message is clear: true growth and scalability come from a deep understanding of your business's core objectives, the market you're serving, and applying systems and strategies aligned with this understanding. The host encourages fitness business owners to focus on this strategic approach to build a business they love, which is both impactful and sustainable. The episode is not just a critique but offers a solution by introducing listeners to a diagnostic tool designed to help pinpoint what their business needs next to continue growing.

00:00 Unlocking the Secret to Business Growth
00:29 The Evolution of Fitness Business Strategies
01:52 The Power of Strategic Thinking Over Tactics
03:11 Adapting to Market Changes and Client Needs
03:49 Learning from the Past: Tactical Pitfalls and Successes
05:16 The Importance of a Strategic Mindset in Business Coaching
07:41 Building a Business That Thrives: Beyond Tactics
09:11 How to Think Like a Successful Business Owner
10:47 Applying Strategic Thinking to Your Business
21:57 The Secret to Building Your Ideal Fitness Business

 

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

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