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The Fitness Business School with Pat Rigsby

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to give you insight and actionable tips to build your own Ideal Business that will lead you to your Ideal Life. Find out more at www.PatRigsby.com
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The Fitness Business School with Pat Rigsby
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Now displaying: 2025
Feb 3, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
The Importance of Personal Connection for Business Growth in 2025 In this episode of the Fitness Business School podcast, Pat Rigsby discusses the crucial focus for fitness business owners to grow in 2025: personal connection. He emphasizes the pitfalls of over-relying on AI-driven content and the importance of humanizing your brand through personalized communication, video content, and direct engagement. Pat explains that people need substantial time with a brand to form trust and make informed decisions, highlighting the need for fitness professionals to build real relationships both online and offline. The episode concludes with a special offer for listeners to undergo a free Ideal Business Diagnostic to help identify and address key areas for business growth.
 
00:00 Introduction: The Key to Growth in 2025
00:31 Current Trends in the Fitness Industry
02:13 The Importance of Personal Connection
04:48 Building Relationships and Trust
06:11 Time with Brand: A Crucial Factor
11:23 Practical Steps to Personalize Your Approach
14:01 Conclusion and Special Offer
Jan 27, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
Mastering Client Conversions: Four Steps to Boost Your Business
 
In this episode, Pat Rigsby dives into effective strategies for converting more leads into clients. He emphasizes the importance of moving beyond merely gathering leads to improving the follow-up and conversion processes. Pat Rigsby outlines a four-step approach: engagement, discovery, value building, and offering tailored program options. He highlights the significance of building rapport, understanding client needs, personalizing value propositions, and giving clients control over their choices. This comprehensive guide aims to help business owners enhance their client conversion rates by making each lead more valuable through meaningful interactions.
 
00:00 Introduction to Client Conversion
00:09 Understanding the Lead Problem
02:30 The Importance of Engagement
05:05 Discovery Phase: Asking the Right Questions
09:17 Building Value with Personalized Solutions
11:59 Presenting Programs and Closing the Deal
14:26 Maximizing Lead Value
Jan 24, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---

In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement.

00:00 Introduction to Building Around Constants
00:28 The Evolution of Social Media Platforms
01:40 Timeless Business Foundations
02:24 The Importance of Connection
03:31 Convenience as a Key Factor
04:13 Delivering Value to Customers
05:18 Building Trust with Your Audience
05:51 The Desire for Personal Growth
07:22 Leveraging Technology and Trends
08:14 Conclusion and Special Offer

Jan 20, 2025

 

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
Growth and Adaptability in the Fitness Industry with Eric Cressey
 
In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success.
 
00:00 Introduction and Annual Podcast Kickoff
00:47 State of the Union: CSP Growth and Expansion
05:01 Balancing Responsibilities: Yankees and CSP
08:52 Lessons from the Yankees: Protecting the Brand
12:11 Managing Growth and Building a Team
20:27 Future Plans and Exciting Developments
22:33 Exciting Corporate Partnerships and Personal Resolutions
23:54 Spring Training and Facility Traffic Flow
25:47 Balancing Family Life and Gymnastics Challenges
29:04 Adding Value and Building Relationships
33:40 Challenges of Remote Coaching and Administrative Growth
41:54 Concluding Thoughts and Future Plans
Jan 13, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---

Building Strong Client Relationships with Know, Like, Trust, and Truth

In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients.

00:00 Introduction to Know, Like, Trust, and Truth
01:27 Understanding the Know Stage
03:02 Building the Like Factor
04:07 Establishing Trust with Social Proof
05:58 The Importance of Truth in Marketing
11:22 Combining Know, Like, Trust, and Truth for Success

Jan 6, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
Mastering Relationship Marketing with the 10-10-3 Approach In this episode, Pat Rigsby delves into the 10-10-3 framework for effective relationship marketing. He explains how to create 40 high-quality pieces of content by addressing the top 10 frequently asked questions and 10 questions clients should be asking. Pat also introduces the 'super signature' concept to offer three actionable ways to engage clients, fostering trust and facilitating conversions from prospects to committed clients.
 
00:00 Introduction to the 10 10 3 Approach
01:13 The First 10: Answering Common Questions
02:22 The Second 10: Questions They Should Be Asking
05:38 The 3: Creating a Super Signature
07:39 Implementing the 10 10 3 Approach
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