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---
Visibility vs. Skill: The Key to Small Business Success In this episode, we dive into the crucial distinction between being great at what you do and being well-known in your market. Using personal anecdotes and real-world examples, we explore how visibility can make or break a small business. From hidden gems in Paris to local enterprises in Louisville, discover the importance of marketing and high-traffic locations. Learn actionable strategies for enhancing your business's visibility both online and offline, ensuring you don't just excel in your craft, but also become the go-to option in your industry. Don't let your hard work go unnoticed—take charge of your brand's presence and avoid the pitfalls of obscurity.
00:00 Introduction: Are They Better or Just Better Known?
00:39 Exploring Small Business Realities in Paris
04:32 The Importance of Visibility in Business
04:51 Case Study: Local Business Challenges
06:21 Strategies for Becoming Better Known
08:10 Conclusion: Thriving as a Small Business Owner
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---
Maximizing Your Gym Business During Seasonal Transitions In this episode, Pat discusses strategies for gym business owners to thrive during seasonal transitions, particularly focusing on the summer months. Key points include selling what clients are currently looking for, such as flexible memberships and personalized services, improving business infrastructure, investing in self-development, and enjoying the present moment. These insights are geared to help business owners maintain revenue, enhance operations, and achieve a balanced personal life.
00:00 Introduction and Episode Overview
00:45 Seasonal Transitions and Their Impact
02:02 Adapting Business Strategies for Summer
04:26 Improving Business Infrastructure
05:10 Personal Development During Summer
06:05 Enjoying the Moment and Personal Reflections
07:24 Casual Conversation and Closing Remarks
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---
The True Secrets to Building a Thriving Fitness Community
Join me as I share insights in celebrating my wife Holly's incredible achievements in coaching and building a successful community. Learn why community and accountability are critical in the fitness industry. Discover the power of creating a sense of belonging and consistent follow-through for long-lasting client relationships. I highlight personal anecdotes, including Holly's impactful leadership, and why gym owners and online coaches should prioritize community and accountability to stand out and thrive. Subscribe for more inspiring stories and fitness business tips!
00:00 Introduction and Holly's Impact
01:22 The Power of Community and Accountability
01:36 Personal Anecdotes and Examples
02:53 The Accessibility of Information
04:11 Holly's Unique Approach to Community
06:41 The Importance of Accountability
10:25 Challenges and Success Stories
11:13 Conclusion: Prioritizing Community and Accountability
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---
Unlocking Cash Flow: The Proven Strategy to Generate More Income in 21 Days In this episode, we explore a powerful method to generate cash quickly, inspired by Kevin Nations' business model. Discover actionable steps, including identifying sellable items, pinpointing potential buyers, and leveraging multiple sales channels. Learn to shift from a defensive to an offensive mindset in business, empowering you to proactively create wealth and opportunity. Perfect for business owners looking to boost cash flow, especially around the holiday season.
00:00 Introduction to 21 Days to Cash
00:08 Kevin Nations' Business Model
01:22 Launching My Own Cash Program
01:54 Brainstorming What to Sell
05:11 Identifying Potential Buyers
06:01 Strategies for Selling
06:29 Daily Sales Challenge
06:59 Empowering Your Sales Mindset
07:37 Conclusion and Final Thoughts
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---
Building Strong Client Relationships: The Key to Successful Coaching
In this video, we dive into the often-overlooked experiential side of coaching. Learn how forming meaningful relationships with your clients can set you apart in the industry. We'll discuss the importance of making clients feel valued, understood, and supported throughout their journey. Discover why focusing solely on the nuts and bolts of program design isn't enough and why creating a positive and engaging experience is essential for client retention and long-term success.
00:00 Introduction to Coaching Beyond X's and O's
00:41 The Experiential Side of Coaching
02:09 Creating Enjoyable Processes for Clients
02:50 Building Long-Term Relationships
03:43 Standing Out in a Competitive Market
04:14 Importance of Individual Attention
05:03 Maximizing Relationship Value
06:20 Conclusion: Connect, Convert, and Coach
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---
In this episode, we dive into the crucial 'Convert Unit', emphasizing the importance of sequential follow-up after making initial connections. We discuss optimal follow-up timelines (every 1-2 days for the first 14-21 days) utilizing multi-channel outreach—emails, texts, and phone calls. Learn how to nurture leads with invitations for consultations, trials, and educational content to showcase expertise and build relationships. Discover the power of low-risk offers like free trials to get prospects through the door and convert them into clients. Don't miss out on strategies that ensure you're not leaving 80% of opportunities on the table.
00:00 Introduction to the Connect Unit
00:29 The Importance of Follow-Up
02:11 Effective Follow-Up Strategies
03:17 Ongoing Follow-Up and Offers
05:04 Concluding Thoughts on the Convert Unit
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---
Building Strong Client Connections: Effective Strategies
In this episode, we explore the 'Connect Unit' of business, which involves forming initial relationships with prospective clients. Learn how to identify your target audience, understand their dream outcomes, and create awareness through both online and offline channels. Discover effective techniques for offering value to potential clients in exchange for their contact information and permission to follow up. Whether using social media, local events, or Google business listings, this guide provides practical tips for making powerful first impressions and setting the stage for conversion.
00:00 Introduction: Simplifying Business Units
00:20 Connecting with Prospective Clients
00:53 Identifying and Understanding Your Audience
01:26 Creating Awareness and Value Exchange
02:07 Engaging on Social Media and Beyond
02:56 Local Community Engagement Strategies
04:04 Leveraging Google for Visibility
04:34 Conclusion: Transition to the Convert Unit
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---
Master Your Boutique's Growth in Just 5 Hours a Week: An Easy Marketing Blueprint
Feeling overwhelmed by marketing your boutique business? Discover a streamlined, five-hour-a-week marketing plan that can keep your pipeline full and grow your business efficiently without burning you out. This episode breaks down daily tasks—Monday through Friday—designed to optimize your lead generation, follow-ups, and local outreach. Learn about running effective lead ads, using your connection database, distributing trials, and creating compelling offers. Ideal for boutique business owners aiming for steady growth, this episode provides actionable steps to sustain customer interest and engagement with minimal time investment.
00:00 Introduction to Simple Marketing for Small Businesses
01:09 Monday: Kickstart Your Week with Lead Ads and Outreach
07:29 Tuesday: Crafting and Distributing Weekly Offers
09:05 Wednesday: Maximizing Offer Visibility
09:42 Thursday: Building Local Business Partnerships
10:35 Friday: Follow-Up and Client Reconnection
12:07 Conclusion: Achieving Consistent Growth in Just 5 Hours a Week
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---
The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values.
00:00 Introduction: Reflecting on 20 Years in Business
00:18 The Evolution of Business Tools and Practices
00:49 Timeless Strategies: What Hasn't Changed
01:25 The Power of Audience Building
02:37 Personal Experience with Lead Magnets
04:37 The Importance of Relationship Building
06:28 Qualifying Clients: Desire vs. Ability to Pay
08:37 Audience Building: The Key to Sustainable Success
11:26 Conclusion: Prioritize Audience Building
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---
Overcoming Common Roadblocks in Fitness Business Success
In this episode of the Fitness Business School podcast, Pat discusses common mistakes that hinder fitness business owners from achieving their goals. Key points include the misconceptions surrounding offering free services, the need for mutual commitment between business owners and clients, the importance of consistency and discipline, and avoiding hypocritical behaviors that contradict the advice given to clients. He emphasizes focusing on fundamentals and regular execution over chasing new marketing tactics. Additionally, he introduces a free diagnostic tool to help business owners identify their next steps for growth and success.
00:00 Introduction and Episode Overview
01:08 Common Mistake #1: The Stigma with Free
03:56 Common Mistake #2: Commitment Misconceptions
06:24 Common Mistake #3: Making Excuses
07:56 Common Mistake #4: Hypocrisy in Business Practices
10:59 Conclusion and Special Offer
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---
Leveraging Your Unique Strengths for Business Success
Reflecting on his past coaching experiences at Shawnee State University, Pat discusses how leading an under-resourced baseball team to significant victories parallels the journey of business owners. Initially mimicking others, he found mediocrity until he harnessed the unique strengths and circumstances of his team, leading to unprecedented success. He emphasizes the importance of business owners adapting best practices to their strengths instead of merely copying others, thereby creating a unique competitive advantage. The speaker illustrates how understanding and leveraging personal and organizational strengths can transform public speaking, business operations, and overall success.
00:00 Reflecting on a Coaching Journey
01:17 Challenges and Realizations
02:20 Adapting to Strengths
03:36 Success Through Differentiation
05:09 Applying Lessons to Business
05:35 Embracing Authenticity in Public Speaking
06:48 Building a Business You Love
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---
Thriving in Economic Turbulence: Strategies for Business Success
In this episode, Pat Rigsby shares insights on navigating the current challenging economy. Drawing from his experience of managing businesses through four different economic downturns, including the 2008-2009 recession and the recent pandemic, he emphasizes the importance of seizing opportunities and investing in oneself. He advises business owners to double down on personal development, marketing, and team investment during turbulent times. Pat advocates for proactive strategies such as becoming more visible in the marketplace, offering free trials, and maintaining a positive and leadership-oriented presence to attract and retain customers. By playing offense when others are playing defense, businesses can grow and succeed even in difficult economic climates.
00:00 Introduction: Navigating the Economy
00:11 Economic Downturns: Lessons Learned
00:49 Opportunities in Every Economy
02:15 Investing in Yourself and Your Team
03:34 Marketing and Visibility Strategies
05:03 Concluding Thoughts: Embrace the Challenge
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---
Spring Break Lessons: Business Insights from Baseball to Theme Parks
In this episode of The Fitness Business School Podcast, host Pat Rigsby shares valuable lessons gleaned from a spring break trip to Florida with a baseball team he coaches. He discusses the significance of Dodgertown and its impact on baseball training, the inspirational story of integrating Jackie Robinson into Major League Baseball, and the impressive evolution of Cressey Sports Performance. Pat also draws parallels between the business strategies in the fitness industry and the competitive growth seen in places like Universal and Disney theme parks. Tune in for insights on staying present, learning from others’ successes, and the importance of continuous improvement and networking in both personal and business growth.
00:00 Introduction and Episode Overview
00:27 Spring Break Reflections
01:19 Lessons from Dodgertown
04:58 Team Dynamics and Mastermind Meetings
05:55 Visit to Cressey Sports Performance
08:17 Business Insights from Universal and Disney
10:15 Encouragement to Step Out of Comfort Zones
10:59 Conclusion and Special Offer
Find out more about the Podcast Collective at: https://www.podcastcollective.io/
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---
Building Your Fitness Brand Through Podcasting with Eric Malzone In this episode of The Fitness Business School, host Pat interviews Eric Malzone from the Podcast Collective. They discuss the evolution of podcasting, how it has saturated the market, and its significance in building authentic media and brand trust. Eric shares insights into the Podcast Collective's role in connecting podcasters and offering PR services specific to the fitness, health, and wellness space. He also provides strategies for starting and growing a podcast, the importance of storytelling, and preparation for being a great podcast guest. The episode is packed with valuable tips for leveraging podcasting as a powerful tool for business development and branding.
00:00 Introduction and Guest Welcome
00:33 Eric's Journey in the Fitness Industry
02:01 The Evolution of Podcasting
03:30 The Importance of Branding
10:17 Podcast Collective's Services
14:08 Tips for Aspiring Podcasters
16:59 Future of Podcasting
19:48 Final Thoughts and Contact Information
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---
Fitness Business School Podcast: Transitioning From Pro Athlete to Fitness Entrepreneur with Brandon Cullen
Welcome to another episode of The Fitness Business School Podcast! In this episode, host Pat Rigsby chats with Brandon Cullen, co-founder and Chief Concept Officer of Madabolic. They discuss Brandon's journey from aspiring NHL player to successful fitness entrepreneur. Brandon explains how a career-ending concussion during his time with the New York Islanders directed him towards the world of fitness. He delves into the founding of Madabolic, a boutique fitness franchise with a unique focus on strength and conditioning, and how it stands out in a competitive market. This episode also covers the franchise model, targeting high performers, and essential traits for successful franchisees. Stay tuned to the end for a special offer exclusive to listeners.
00:00 Introduction and Special Offer Teaser
00:22 Meet Brandon Cullen: From Hockey to Fitness
02:26 The Birth of Metabolic
09:58 Transitioning from CrossFit to Metabolic
16:59 Franchising Metabolic: Growth and Strategy
29:25 The Future of Metabolic and Ideal Franchisees
42:13 Conclusion and Special Offer
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---
No One's Coming to Save You: Embrace Responsibility and Thrive
In this episode of the Fitness Business School Podcast, host Pat Rigsby emphasizes the importance of personal accountability in business ownership. He discusses how no one else will come to save you in your business endeavors and highlights the necessity of taking responsibility for marketing, training staff, and client retention. Pat shares a personal anecdote about leaving his university job to forge his own path and addresses the misconception that external help is a substitute for personal initiative. He concludes by encouraging business owners to embrace this mindset for greater success and offers listeners an opportunity to undergo a free diagnostic to identify and address their business's critical needs.
00:00 Introduction: No One's Coming to Save You
00:28 The Reality of Business Ownership
01:37 Personal Responsibility and Liberation
03:27 Embracing the Challenge
05:47 Proactive Business Strategies
07:20 Conclusion and Special Offer
Get more info on all things Bill Hartman at:
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---
In this episode of The Fitness Business School, Pat Rigsby converses with Bill Hartman, co-creator of the United Health and Performance continuum model. Reflecting on their long-standing collaboration since 2006, Bill shares insights into his journey from a traditional fitness background to developing innovative business models and training methodologies. They discuss his career transition from rehabilitation to performance, the importance of evolving one's understanding in the fitness industry, and the inception of the UHP network. The episode highlights the continuous drive for improvement and the practical teaching methods Bill employs to educate and inspire fitness professionals.
00:00 Introduction and Guest Background
01:04 Early Career and Influences
02:37 Evolution of Practice and Philosophy
05:28 Challenges and Milestones
11:44 Integration of Rehab and Performance
17:04 Teaching and Mentorship
22:19 The UHP Network and Future Directions
32:29 Conclusion and Final Thoughts
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---
In this episode, Pat shares insights gained from his experience as a lifelong Cincinnati Reds fan and baseball coach. Using the recent firing of the Reds' manager as a case study, he discusses the importance of addressing fundamental issues in an organization rather than relying on quick fixes. Pat draws parallels between the management of a Major League Baseball team and small business operations, emphasizing the necessity of maintaining strong foundational systems, such as marketing, staffing, and operations, to achieve lasting success.
00:00 Introduction and Setting the Stage
00:21 Baseball and Business: A Personal Anecdote
01:10 The Real Problems in Business
02:20 Fundamentals of a Healthy Business
04:06 Avoiding Band-Aid Solutions
05:30 Building a Strong Foundation
06:10 Conclusion: Lessons from the Big Leagues
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---
Exploring AI in Fitness and Business with Todd Earwood
The Fitness Business School In this episode of The Fitness Business School, Pat is joined by his friend and prolific entrepreneur, Todd Earwood. Todd, a partner at VC firm Half Court Ventures specializing in AI investments, shares deep insights into the world of artificial intelligence. They discuss AI's role in technology, marketing, and business operations, and delve into Todd's varied entrepreneurial experiences. Tune in as Todd offers practical advice on how AI can benefit the fitness industry and beyond, and how to effectively utilize AI tools in your business endeavors.
00:00 Introduction and Guest Welcome
01:31 Todd's Entrepreneurial Journey
02:21 Investing in AI
03:59 AI in Business Operations
07:07 AI in Fitness and Health
09:58 Practical AI Tools and Tips
12:36 Future of AI and Final Thoughts
28:01 Conclusion and Show Notes
Creating a Cash Infusion: Tips and Strategies for Business Owners
In this episode, Pat Rigsby discusses the importance of embracing sales as a value exchange and offers practical strategies for generating cash flow in business. He shares insights from a conversation with a coach who had an aversion to selling and emphasizes the benefits of viewing sales as the start of a partnership. He recounts a successful 21-day cash infusion challenge and suggests various ways to create additional revenue, including offering specialty programs, selling add-ons, and charging enrollment fees. Pat Rigsby also highlights the importance of solving more customer problems and being proactive in sales to build a sustainable business model.
00:00 Introduction to Cash Infusion
00:22 Overcoming Aversion to Selling
02:03 The Value of Ethical Selling
02:29 Exploring Cash Infusion Strategies
03:37 Subscription Models and Beyond
04:00 Solving Problems for Additional Revenue
04:55 Specialty Programs and Workshops
05:31 Maximizing Client Engagement
07:15 Leveraging Enrollment and Maintenance Fees
09:09 Creative Cash Generation Tips
10:10 Conclusion: Embrace Proactive Selling
---
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.