Build a Marketing “Vending Machine”: A Predictable System for Leads & Clients
Pat Rigsby explains the concept of creating a marketing “vending machine”—a predictable system where you invest in a front-end marketing process and reliably generate leads and clients. He outlines the steps: identify exactly who you want to serve and the problems/goals they have; determine where those people are so you can place your message in the highest-traffic locations (online or offline); create a simple, desire-based introductory asset (such as a book, guide, or lead magnet) followed by an experiential front-end offer, with a preference for free offers to reduce friction and get people through the door. Once you capture contact information, build a robust follow-up system to create brand awareness, familiarity, and know-like-trust, then present a clear offer focused on outcomes and the reasons people struggle to achieve or maintain results. He emphasizes delivering results, building deeper influence once clients are “under your roof,” and moving them into an ongoing program. Pat encourages replacing episodic, tactic-by-tactic marketing with this consistent pipeline for stability, freedom, and wealth-building, and invites viewers to email pat@patrigsby.com for help through his Marketing Machine partner program.
00:00 Create Your Own Marketing “Vending Machine” (Intro)
00:10 The Origin Story: Dean Jackson’s Vending Machine Concept
01:42 Step 1: Define Who You Serve & What They Want
03:09 Step 2: Put the Machine Where the People Are
04:19 Step 3: Build a Two-Step Intro Offer (Desire → Experience)
05:10 Why Free Front-End Offers Work (Getting Them Through the Door)
06:52 Follow-Up System: Know, Like, Trust on Autopilot
07:33 Convert to the Core Program: Deliver Outcomes & Retain Clients
09:04 Make It Predictable: Percentages, Pipeline, and Consistency
10:20 Wrap-Up + How to Get Help Building Your Marketing Machine
Find out more about Garrett and the Neubie at Neu.fit
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How New Fit’s “NEUBIE” Direct Current Device Transforms Rehab, Performance & Recovery | Garrett Interview
Pat Rigsby interviews Garrett, founder of New Fit (NEU for neurological + fit), about the NEUBIE (“neuro bioelectric”) direct current device and how prioritizing nervous system function can impact rehabilitation, chronic pain, fitness, and athletic performance. Garrett shares his background as a college hockey player and physics major whose injuries and frustration with traditional PT led him to functional neurology, direct current stimulation, and ultimately creating NEUBIE after years of clinical work in Austin and graduate study in neuroscience. They discuss NEUBIE’s “mapping” process to identify guarding, excess tension, inhibition, and hypersensitivity patterns, and how direct current can accelerate neuromuscular reeducation to quickly change function—highlighting examples like improved shoulder range of motion in a single session and the “master reset” vagus nerve stimulation-style protocol for recovery. Garrett explains New Fit’s growth to 400–500 U.S. clinics plus international distributors, mentions exposure through athletes like Saquon Barkley and discussions on Joe Rogan’s podcast, and outlines research including a 150-patient diabetic peripheral neuropathy study comparing TENS (AC) to NEUBIE (DC), showing significant improvements in pain, sensation, ADLs, EMG amplitude, and nerve conduction velocity with direct current. For gym owners and performance facilities—especially those serving older populations—Garrett covers applications for loading muscles with less joint strain, references bodybuilding use (including Dexter Jackson’s reported leg improvements leading to a 4th-place Mr. Olympia finish at age 50), and cites University of South Florida studies showing similar acute responses and 8-week muscle growth compared to traditional resistance training. They close with what’s next (more research, next-gen innovation, and exploring AI) and how providers or individuals can learn more via www.new.fit and the provider directory.
00:00 Welcome + Meet Garrett & the NEU Fit Mission
02:10 Origin Story: Hockey Injuries, Functional Neurology & Direct Current
03:39 Building the NEUBIE: From UT Austin Clinic to Creating the Device
04:28 How NEUBIE Works: Mapping, Guarding Patterns & Fast Function Changes
08:30 Growth & Marketing: 400–500 Clinics, Pro Sports, Rogan & Industry Shows
12:27 Clinical Proof: Diabetic Neuropathy Study (Direct Current vs TENS)
14:13 For Gym Owners: Compliance + Hypertrophy, “Digital Weight” & Case Studies
19:14 Research on Muscle Growth + Performance & Assessment in Training Facilities
22:12 What’s Next: More Research, Product Innovation & AI Integration
24:17 How to Get Started: Website, Provider Directory, Training & Closing
Ready to grow your clientele & revenue?
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators
Do you want to stop chasing leads and start attracting them instead?
Get Instant Access To The Weekly Client Machine For Just $5.00!
https://patrigsby.com/weeklyclientmachine
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
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Harnessing the Power of Audience Building for Business Success In this episode, Pat discusses the critical importance of audience building for achieving business success. He shares insights from his recent experiences at a book signing, a university gala, and a Hall of Fame event, highlighting how building a strong and engaged audience can significantly enhance opportunities and growth. Whether you're an author, a university, or a small business, understanding and implementing audience-building strategies can create more connections, increase visibility, and offer greater leverage in your respective fields.
00:00 Introduction to Audience Building
00:53 Real-Life Examples of Audience Building
02:30 The Importance of Audience in Business
02:45 University Gala: Building Donor Relationships
04:54 Hall of Fame Event: Athletic Department Transition
06:13 Universal Truths of Audience Building
07:41 Conclusion: Make Audience Building a Priority
Ready to grow your clientele & revenue?
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators
Do you want to stop chasing leads and start attracting them instead?
Get Instant Access To The Weekly Client Machine For Just $5.00!
https://patrigsby.com/weeklyclientmachine
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
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4 Simple Steps to Make Selling Easy in the Fitness Industry
In this episode, Pat shares a practical four-step process to make selling easy and comfortable, especially for those in the fitness and sports performance industry. By shifting the mindset from selling as adversarial to a partnership, Pat outlines how to help clients acknowledge their need for change, visualize their goals, identify the necessary steps, and choose the right program options. This approach not only helps in overcoming the stigma associated with selling but also ensures a constructive and collaborative relationship with clients.
00:00 Introduction to Easy Selling
00:11 Overcoming Sales Stigmas
01:25 Step 1: Identifying the Need for Change
02:25 Step 2: Visualizing the Goal
03:24 Step 3: Demonstrating the Gap
05:01 Step 4: Presenting the Solution
07:33 Conclusion and Encouragement