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The Fitness Business School with Pat Rigsby

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to give you insight and actionable tips to build your own Ideal Business that will lead you to your Ideal Life. Find out more at www.PatRigsby.com
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Now displaying: Page 1
Dec 2, 2024

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
 
-----

In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers.

00:00 Introduction to Target Market Selection
00:18 The Pitfalls of Broad Marketing
00:45 The Power of a Single Target Market
01:05 Local Business Targeting Strategies
02:01 Understanding Customer Proximity
02:44 Focusing on Customer Desires
05:40 The Importance of Specialization
07:34 Aligning Marketing with Customer Needs
08:44 Conclusion and Key Takeaways

Nov 25, 2024

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
 
-----

Working Smarter: The Key to Sustainable Business Success In this episode, Pat Rigsby addresses the illusion of productivity tied to long hours and relentless hustle. Rigsby emphasizes that true progress comes from focusing on the right tasks rather than sheer effort. He shares insights on how business owners can prioritize effectively to avoid burnout and achieve their goals more efficiently. Through strategic planning and identifying the 'next right moves,' Rigsby highlights the importance of working smarter, not harder, to build a successful and sustainable business.
 
00:00 Introduction: Why Hard Work Alone Doesn't Matter
00:28 The Illusion of Busyness vs. Productivity
01:25 Choosing the Right Moves for Success
02:36 Evolving Beyond the Startup Phase
04:31 Planning and Prioritizing for Growth
05:08 Project 500: Coaching for Business Success
06:25 Conclusion: Work Smarter, Not Harder

Nov 18, 2024

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
 
-----
Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business
In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent.
 
00:00 Introduction and Guest Introduction
00:45 Mark Fisher's Journey into Fitness
03:34 The Birth of Mark Fisher Fitness
08:17 Challenges and Growth of MFF
17:18 Expansion and Lessons Learned
21:57 Navigating the Pandemic
24:45 Reflections on Business and Luck
27:01 Understanding Market Dynamics for Gym Owners
27:44 Franchising Decisions and Fitness Industry Insights
28:29 Marketing Strategies and Lead Management
31:00 Challenges and Adaptations in Gym Operations
35:14 Coaching Gym Owners for Success
45:36 Balancing Business and Personal Life
49:42 Conclusion and Final Thoughts
Nov 11, 2024

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
 
-----

Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success.

00:00 Introduction and Guest Welcome
01:08 Graham's Journey into Sports Performance
03:21 Building a Successful Sports Performance Business
07:21 Marketing Strategies for Growth
18:17 Delegating and Elevating Coaching Responsibilities
21:46 Future Plans and Final Thoughts

Nov 4, 2024

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
 
-----
 
In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational.
 
00:00 Introduction and Welcome
01:01 Bill's Journey from Football to Business
03:03 The Birth of Baseball Lifestyle
04:57 First Major Milestones
08:09 Explosive Growth and COVID Impact
13:17 Marketing Strategies and Product Expansion
28:42 Consulting and Business Advice
33:56 Taking Over the Business
34:30 Raising Prices and Changing Strategies
36:52 Effective Marketing Techniques
37:16 Building and Utilizing an Email List
44:43 The Power of Facebook Ads
49:10 The Role of Follow-Up in ROI
54:13 Leveraging AI for Business Growth
55:59 Evolving Roles and Business Growth
01:00:07 Future Plans and Expansion
01:02:34 Closing Thoughts and Contact Information
Oct 28, 2024

Crafting a Winning Work Culture: Insights from Leadership & Vision

In this episode, Pat shares invaluable lessons on building a successful work culture from his extensive experience as a coach and business owner. Drawing on his book 'The Culture Blueprint', he discusses the importance of leadership, vision, values, and systems in creating a thriving team environment. Emphasizing adaptable hiring practices, the need for genuine core values, and regular communication, Pat highlights the significance of good leadership in setting the organizational tone. He also debunks the myth that good people are hard to find, and stresses the importance of building strong, non-transactional relationships for long-term fulfillment and success.

00:00 Introduction to Building a Great Culture
00:14 Reflecting on Past Experiences
03:58 The Importance of Leadership
04:26 Vision and Values in Business
07:55 The Role of Systems
10:17 Finding and Hiring Good People
10:31 Generational Differences in Work Ethic
10:59 Adapting to Modern Hiring Practices
11:59 Building a Values-Aligned Team
13:26 The Importance of Communication
15:36 Creating Lasting Relationships
17:43 Conclusion and Final Thoughts

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Oct 21, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market. 

00:00 Introduction: Evolving to Serve Your Ideal Client
00:15 Learning from Other Industries
00:36 Adapting in the Fitness Industry
01:34 Holly's Business Evolution
02:54 My Business Transformation
03:59 Navigating Market Changes
05:51 Specializing to Stand Out
07:12 The Importance of Differentiation
08:57 Conclusion: Building a Lasting Business

Oct 14, 2024

In this episode, Pat shares valuable lessons from his first business venture, a training business in Elizabethtown, Kentucky, which he started 20 years ago. He discusses key strategies that contributed to the success and growth of the business, such as understanding the market to create profitable offerings, using a scoreboard to drive performance, implementing consistent staff training, and delivering a holistic client experience. These principles helped him grow rapidly, despite increased competition, and have been applied in subsequent ventures, including one of the first Anytime Fitness locations in the US. Pat emphasizes the timelessness of these lessons and encourages entrepreneurs to adapt them to modern contexts. 

00:00 Introduction and Overview
00:11 Starting the First Business
02:01 Key Lessons from the First Business
03:49 Adapting to the Market
06:53 Importance of a Scoreboard
08:45 Staff Training and Development
10:47 Creating a Holistic Client Experience
14:30 Conclusion and Timeless Lessons

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Oct 7, 2024

In this episode, Pat eplores the common traits that successful business leaders share. The focus is on identifying patterns that lead to success, rather than unicorn opportunities. He describes the four key characteristics of intelligence, hard work, humility, and timing. Successful individuals are continual learners, hardworking, and possess a level of humility that allows them to learn from others. Additionally, they demonstrate good timing, being prepared for opportunities as they arise. These traits, transcend tactical strategies, forming the backbone of success across various industries.

00:00 Identifying Patterns in Business Success
01:15 The Importance of Intelligence
02:43 Hard Work as a Key to Success
04:06 The Role of Humility
06:25 The Impact of Timing and Luck
12:28 Conclusion: Traits for Success

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Sep 30, 2024

In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include prioritizing client retention, leading with consistency and positivity, treating your business with diligence, aggressive marketing, adaptability to market changes, and playing offense during economic downturns. The speaker emphasizes the importance of being proactive and strategic to maintain and grow a successful business amidst economic fluctuations.

00:00 Introduction: Navigating Economic Uncertainty
01:03 Lessons from Past Economic Challenges
03:14 Prioritizing Client Retention
04:53 Leading with Consistency and Positivity
06:26 Operating Like a True Business Owner
07:52 Aggressive Marketing Strategies
09:36 Adapting to Market Changes
11:18 Exploring Additional Profit Centers
12:08 Playing Offense in Challenging Times
13:21 Conclusion: Proven Strategies for Success

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Sep 23, 2024

In this episode, we explore the evolution and challenges of the online coaching industry, particularly the surge during the pandemic and subsequent adjustments. We address common misinformation and emphasize the importance of offering genuine, quality service. Key factors discussed include customer retention, accountability, and the importance of sustainable business practices. Emphasis is placed on practical strategies for starting an online coaching business, leveraging existing contacts, and creating effective hybrid offers. The episode concludes with an invitation for personalized guidance tailored to individual business needs.

00:00 The Evolution of Online Coaching
00:37 Challenges and Misconceptions in Online Training
01:35 The Reality of Online Coaching
03:49 Building a Sustainable Online Coaching Business
05:12 My Journey into Online Coaching
06:07 Effective Online Coaching Strategies
10:53 Hybrid Coaching Models
12:45 Leveraging Existing Relationships
15:26 Getting Started with Online Coaching

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Sep 16, 2024

In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensures a steady stream of new clients, akin to uncovering a time capsule filled with ready-to-convert leads. The discussion further highlights strategies for building a robust long-term follow-up system to enhance business growth.

00:00 Introduction to Dean Jackson's Concept
00:25 Understanding the Time Capsule Concept
01:10 The Buyer's Journey Phases
02:12 Importance of Consistent Follow-Up
03:01 Implementing the Time Capsule Strategy
04:18 Conclusion and Final Thoughts

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Sep 9, 2024

In this episode, Pat reflects on his extensive experience coaching youth baseball and shares valuable life lessons applicable to both personal and professional settings. Key takeaways include the importance of understanding the broader context of people's lives, focusing on long-term goals beyond immediate outcomes, and emphasizing teamwork, effort, and enjoyment in both sports and business. Through various anecdotes, he illustrates how skills and attitudes developed in sports can enhance one's approach to business, personal growth, and interpersonal relationships. 

00:47 Lessons from Coaching Youth Sports
02:29 Understanding Clients Beyond the Surface
07:07 The Real Goals in Sports and Life
11:34 The Importance of Being a Great Teammate
16:04 Enjoying the Process and Having Fun
18:01 Conclusion: Applying Lessons to Business

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Sep 2, 2024

In this episode, Pat Rigsby discusses the importance of noticing opportunities around us and effectively leveraging them. He shares personal experiences from recent travels, highlighting how various entrepreneurs and business owners have turned simple ideas into profitable ventures. From a baseball tournament organizer in Panama City to the founder of Universal Studios tours, Pat Rigsby illustrates the significance of foresight and awareness. He also addresses current trends in the weight loss and AI industries, emphasizing the need to adapt and capitalize on emerging opportunities to stay ahead of the market.

00:00 Introduction: Spotting Opportunities
00:14 Recent Travels and Observations
01:27 Panama City Baseball Tournament: A Case Study
05:42 Universal Studios: Capitalizing on Curiosity
06:43 Opportunities in the Weight Loss Industry
08:40 Leveraging AI in Business
10:37 Conclusion: Staying Ahead of the Curve

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Aug 26, 2024

This episode explores how seemingly insurmountable barriers can be broken in both athletics and business, using the story of Roger Bannister's four-minute mile as a metaphor. Pat gives his experience in transforming the fitness industry by pioneering the subscription billing model for personal training, and highlights stories of other entrepreneurs, such as Graham Wilkerson and Doug Spurling, who have successfully built and scaled their sports performance businesses. It emphasizes the importance of persistence, adapting successful models to one's own strengths, and recognizing attainable goals by learning from those who have previously paved the way.

00:00 Breaking the Four-Minute Mile: A Lesson in Possibility
00:46 Challenging the Status Quo in Business
01:53 Innovative Business Models in Fitness
02:53 Success Stories: Graham Wilkerson's Journey
06:05 Doug's Spurling: Building a Seven-Figure Business
07:42 Blueprints for Success: Learning from Industry Leaders
08:27 Adapting Success Strategies to Your Strengths
09:26 Conclusion: Paving Your Own Path to Success

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Aug 19, 2024

In today's episode, Pat Rigsby shares the two critical strategies that can propel business owners in the fitness, sports performance, and health industries to a revenue goal of $250,000 a year. Drawing from over 20 years of experience coaching business owners, he highlights the importance of a consistent system and a monthly marketing plan. Learn how these simple yet powerful tools, when implemented correctly, can help you achieve remarkable growth and break through long-standing plateaus. Tune in and discover how to make significant progress in your business! 

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

Aug 12, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

The Realities of Achieving Your Goals

In this episode, Pat Rigsby delves into the realities of achieving goals, particularly from his extensive experience working with fitness business owners. He explains that success requires consistent effort, perseverance, and upfront investment rather than expecting immediate gratification often glamorized on social media. Pat emphasizes the importance of paying the price for success, learning from obstacles, and staying committed to the process. He encourages listeners to conduct a self-audit to identify if they have genuinely committed to their goals or just dabbled, underscoring that success is attainable with the right mindset and dedication.

 
00:00 Introduction to Achieving Your Goals 
01:24 The Reality of Paying the Price
03:22 The Vicious Cycle of Chasing Shiny Objects
03:59 The Sure Path to Success
04:48 Embracing the Journey
06:50 Self-Assessment and Moving Forward

Aug 5, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

Building Your Ideal Business in 12 Months: A Strategic Roadmap

In this episode, Pat Rigsby outlines a step-by-step blueprint for achieving your ideal business within a year. Key points include setting clear, realistic goals, benchmarking current metrics, crafting a detailed monthly marketing plan, and continuously improving systems and processes. Pat emphasizes the importance of staying focused, being adaptable, and seeking support through coaching or peer accountability. This structured approach aims to help business owners make strategic progress and avoid stagnation or distractions, ensuring significant growth over 12 months.

 00:00 Introduction to Building Your Ideal Business
01:17 Setting Ambitious Yet Realistic Goals
02:24 Benchmarking Your Current Position
03:31 Crafting Your Monthly Marketing Plan
05:40 Weekly System Installation and Improvement
07:48 Staying on Track with Six-Week Cycles
09:22 Seeking Help and Accountability
10:35 Conclusion: The Importance of a Plan

Jul 29, 2024

To catch up with Bill:


Website: https://www.successstudiopt.com/

Facebook: https://www.facebook.com/BBSuccessStudio

Instagram: https://www.instagram.com/successstudiofitness/

---

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

In this episode of the Fitness Business School, host Pat Rigsby welcomes Bill Burnett, a seasoned fitness professional and business owner, to discuss his journey in the fitness industry. Bill shares his experience from starting as a gym equipment cleaner to owning two successful fitness studios. He emphasizes the importance of trainers viewing themselves as business professionals, understanding their target clientele, maintaining a professional image, and having a concrete business plan. Bill also introduces his new coaching and mentorship program designed to help trainers build a sustainable and successful career. This episode is packed with valuable insights for both fitness trainers and studio owners looking to elevate their business practices.

 
00:00 Introduction and Guest Introduction
01:46 Bill Burnett's Journey in the Fitness Industry
03:13 Opening and Running a Successful Gym
03:49 Challenges and Triumphs in Business
03:57 Expanding to a Second Location
04:08 Mentoring the Next Generation of Trainers
05:45 Building a Client-Centric Fitness Studio
14:19 The Importance of Professionalism and Business Acumen
18:20 Creating a Sustainable and Profitable Training Business
33:12 Conclusion and Contact Information

Jul 22, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

In today's episode, Pat discusses the crucial importance of saying no and how it impacts business owners and their lives. He reflects on the insights gathered from recent mastermind meetings with business owners, emphasizing the trade-offs involved in every decision. Pat highlights how saying yes to certain tasks can mean saying no to more productive or fulfilling opportunities. He underscores the need for intentionality in managing time, suggesting strategies like weekly and daily planning to ensure that one's actions align with their long-term goals and values. The episode serves as a reminder for business owners to be deliberate in their choices to foster both personal and professional growth. 

00:00 Introduction: The Power of Saying No
00:16 Insights from Mastermind Meetings
01:13 The Hidden Costs of Saying Yes
02:42 Time: Our Most Valuable Resource
03:22 Evolving as a Business Owner
04:23 The Trap of Low-Level Tasks
05:02 Balancing Business and Personal Life
05:54 Intentional Planning for Success
07:05 Conclusion: Be Choosy with Your Yeses

Jul 15, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

Jul 8, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

In this episode of the Fitness Business School podcast, Pat discusses the benefits of attending Perform Better summits. He emphasizes the value of live events for fitness professionals, arguing that in-person attendance offers unique opportunities not available through online learning alone. These include direct access to presenters for personalized advice, networking with industry leaders, and stepping away from daily tasks to focus strategically on business improvement. Patrick shares his own positive experiences from the recent Perform Better summit in Orlando, highlighting the long-term professional relationships and collaborations fostered at such events. The episode concludes with a special offer for listeners to participate in an Ideal Business Diagnostic evaluation to identify growth opportunities for their fitness business.

 

Jul 1, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

-----

The Role of Hustle in Building Your Ideal Fitness Business In this episode of the Fitness Business School podcast, host Pat Rigsby delves into the critical role hustle plays in the success of a fitness business. He shares his own entrepreneurial journey, highlighting the early struggles, long hours, and sacrifices that paved the way to his ideal business. Pat emphasizes that an ideal business is earned through hard work and perseverance, rather than instant success. Listeners are encouraged to focus on the fundamentals and understand that momentum and success come from consistent effort. The episode concludes with an exclusive offer for a free 'ideal business diagnostic' to help fitness business owners identify and address their most vital needs for growth and improvement.

00:00 Introduction to Hustle in Business

01:12 Personal Journey: From Rags to Hustle

02:21 Building the Foundation: Early Struggles

04:28 The Importance of Earning Your Ideal Business

07:30 Sustaining Momentum and Avoiding Burnout

10:13 Creating Your Ideal Business

11:47 Special Offer: Ideal Business Diagnostic

Jun 24, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

----

 

In this episode of the Fitness Business School Podcast, Patrick discusses whether things can be too simple in the context of running a fitness business. He emphasizes the importance of simplifying complex ideas without oversimplifying human behavior, marketing strategies, and business operations. By sharing personal experiences and insights, Patrick explains the potential pitfalls of an overly simplistic view and encourages business owners to understand and address the complexities of their clients' and employees' lives. He also introduces an Ideal Business Diagnostic tool to help fitness business owners pinpoint and address their business's most vital needs.

00:00 Introduction and Episode Overview

00:27 The Art of Simplifying Complex Ideas

02:17 The Pitfalls of Oversimplification

05:51 Understanding the Buyer’s Journey

08:03 Balancing Simplicity and Complexity in Business

12:57 Conclusion and Special Offer

Jun 17, 2024

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

----

Mastering the Flywheel Effect for Sustainable Business Growth In this episode of the Fitness Business School podcast, Patrick talks about the critical concept of the flywheel effect introduced in the book 'Good to Great' by Jim Collins. He discusses how consistent effort, perseverance, and the compounding effect of small improvements lead to meaningful, lasting business success. Through real-world examples from top-level fitness entrepreneurs who have seen significant growth, Patrick underscores the importance of building a solid foundation and not relying on quick fixes or singular marketing tactics. He encourages listeners to implement and optimize systems step-by-step to create a robust and resilient business, and concludes with a special offer for an ideal business diagnostic to help pinpoint the next steps for growth.

00:00 Introduction to the Flywheel Effect

00:27 Understanding the Flywheel Effect

01:46 Real-Life Success Stories

03:32 The Misconception of Quick Fixes

06:30 Building a Strong Foundation

09:01 The Long-Term Benefits of the Flywheel Effect

14:21 Conclusion and Special Offer

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