Find out more about Garrett and the Neubie at Neu.fit
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---
How New Fit’s “NEUBIE” Direct Current Device Transforms Rehab, Performance & Recovery | Garrett Interview
Pat Rigsby interviews Garrett, founder of New Fit (NEU for neurological + fit), about the NEUBIE (“neuro bioelectric”) direct current device and how prioritizing nervous system function can impact rehabilitation, chronic pain, fitness, and athletic performance. Garrett shares his background as a college hockey player and physics major whose injuries and frustration with traditional PT led him to functional neurology, direct current stimulation, and ultimately creating NEUBIE after years of clinical work in Austin and graduate study in neuroscience. They discuss NEUBIE’s “mapping” process to identify guarding, excess tension, inhibition, and hypersensitivity patterns, and how direct current can accelerate neuromuscular reeducation to quickly change function—highlighting examples like improved shoulder range of motion in a single session and the “master reset” vagus nerve stimulation-style protocol for recovery. Garrett explains New Fit’s growth to 400–500 U.S. clinics plus international distributors, mentions exposure through athletes like Saquon Barkley and discussions on Joe Rogan’s podcast, and outlines research including a 150-patient diabetic peripheral neuropathy study comparing TENS (AC) to NEUBIE (DC), showing significant improvements in pain, sensation, ADLs, EMG amplitude, and nerve conduction velocity with direct current. For gym owners and performance facilities—especially those serving older populations—Garrett covers applications for loading muscles with less joint strain, references bodybuilding use (including Dexter Jackson’s reported leg improvements leading to a 4th-place Mr. Olympia finish at age 50), and cites University of South Florida studies showing similar acute responses and 8-week muscle growth compared to traditional resistance training. They close with what’s next (more research, next-gen innovation, and exploring AI) and how providers or individuals can learn more via www.new.fit and the provider directory.
00:00 Welcome + Meet Garrett & the NEU Fit Mission
02:10 Origin Story: Hockey Injuries, Functional Neurology & Direct Current
03:39 Building the NEUBIE: From UT Austin Clinic to Creating the Device
04:28 How NEUBIE Works: Mapping, Guarding Patterns & Fast Function Changes
08:30 Growth & Marketing: 400–500 Clinics, Pro Sports, Rogan & Industry Shows
12:27 Clinical Proof: Diabetic Neuropathy Study (Direct Current vs TENS)
14:13 For Gym Owners: Compliance + Hypertrophy, “Digital Weight” & Case Studies
19:14 Research on Muscle Growth + Performance & Assessment in Training Facilities
22:12 What’s Next: More Research, Product Innovation & AI Integration
24:17 How to Get Started: Website, Provider Directory, Training & Closing
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Harnessing the Power of Audience Building for Business Success In this episode, Pat discusses the critical importance of audience building for achieving business success. He shares insights from his recent experiences at a book signing, a university gala, and a Hall of Fame event, highlighting how building a strong and engaged audience can significantly enhance opportunities and growth. Whether you're an author, a university, or a small business, understanding and implementing audience-building strategies can create more connections, increase visibility, and offer greater leverage in your respective fields.
00:00 Introduction to Audience Building
00:53 Real-Life Examples of Audience Building
02:30 The Importance of Audience in Business
02:45 University Gala: Building Donor Relationships
04:54 Hall of Fame Event: Athletic Department Transition
06:13 Universal Truths of Audience Building
07:41 Conclusion: Make Audience Building a Priority
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---
4 Simple Steps to Make Selling Easy in the Fitness Industry
In this episode, Pat shares a practical four-step process to make selling easy and comfortable, especially for those in the fitness and sports performance industry. By shifting the mindset from selling as adversarial to a partnership, Pat outlines how to help clients acknowledge their need for change, visualize their goals, identify the necessary steps, and choose the right program options. This approach not only helps in overcoming the stigma associated with selling but also ensures a constructive and collaborative relationship with clients.
00:00 Introduction to Easy Selling
00:11 Overcoming Sales Stigmas
01:25 Step 1: Identifying the Need for Change
02:25 Step 2: Visualizing the Goal
03:24 Step 3: Demonstrating the Gap
05:01 Step 4: Presenting the Solution
07:33 Conclusion and Encouragement
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---
Mastering Business Growth: Focus on Your Strengths and Get Help Where Needed!
In this episode, Pat Rigsby discusses the concept of 'picking two' to build a better business. He explores how focusing on two out of three key business components—attracting clients, converting them, and delivering services—can significantly improve business success. Pat shares his personal experience, emphasizing that it's okay to seek help for the component you're less confident in. Learn how to leverage your strengths and enlist the right support to create a smoothly running, scalable, and enjoyable business.
00:00 Introduction: The Power of Picking Two
00:11 Understanding the Business Foundation
01:01 Identifying Your Strengths
01:57 Leveraging Your Strengths and Getting Help
03:27 Building a Supportive Team
06:36 Conclusion: Achieving Business Success
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---
Reverse Engineering Success: Strategic Planning for Business Growth
In this episode, Pat Rigsby discusses the concept of reverse engineering success and its application to business growth. He shares insights from his six-week strategic planning cycle with clients, focusing on setting clear goals and crafting detailed plans to achieve them. Using a fitness training analogy, he explains how mapping out weekly objectives and scheduling tasks can lead to significant business improvements. He emphasizes the importance of being strategic rather than reactive, ensuring that every step is planned and executed to increase the likelihood of success. This approach applies to gaining new clients, increasing staff, and scaling your business effectively.
00:00 Introduction to Reverse Engineering Success
00:11 Strategic Planning and Six-Week Cycles
00:31 Weekly Planning: Win the Week
00:50 Crafting Client Plans
02:00 Applying Client Strategies to Business Growth
02:53 Granular Planning for Success
04:00 Scheduling and Execution
05:49 Conclusion: Follow Your Own Blueprint
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---
Unlocking Success: The Power of Playing to Your Strengths
In this episode, Pat discusses the importance of focusing on your strengths to achieve success. Drawing from his experience as a college baseball coach and entrepreneur, he explains how leveraging natural abilities leads to faster growth and higher success rates. He also highlights the significance of outsourcing tasks that don't align with your strengths and building a team where everyone can excel in their respective roles. Discover why entrepreneurship is a team sport and learn strategies for creating a thriving business environment.
00:00 Introduction: Building Around Your Strengths
00:15 The Importance of Playing to Your Strengths
01:29 Challenges in Outsourcing and Delegation
02:37 The Role of Specialization in Business
04:53 Leveraging Team Strengths for Success
05:46 Conclusion: The Magic Formula for Success
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---
Building Your Brand Through Trust in Today's Marketing Landscape
In this episode, Pat Rigsby discusses the importance of building a brand through trust in the evolving marketing landscape, emphasizing that being more human and authentic is key. Pat explains four strategies for achieving this: being personal and authentic, sharing information openly, showing real experiences, and selling with honesty and transparency. He provides practical examples and insights on how these approaches can distinguish your brand in a market saturated with AI-generated content and cookie-cutter marketing tactics. By focusing on trust and real connections, you'll convert not only more customers but the right customers who become ambassadors for your brand.
00:08 The Importance of Trust in Modern Marketing
01:13 Be More Human: Authenticity in Marketing
02:24 Transparency: Sharing What Others Won't
06:16 Sell Differently: Honest and Informed Decisions
08:18 Conclusion: Steps to Build a Trust-Based Brand
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7 Steps to Becoming a Successful Business Owner
In today's episode, we dive into the 'Wealthy Owner Path,' exploring the commonalities among successful business owners. Over the last year, we've seen remarkable achievements from our Boardroom and Project 500 participants. I'll walk you through seven universal steps to help you clarify your service, activate your assets, systemize operations, transition from operator to owner, focus on growth numbers, maintain consistency, and lead effectively. Whether you're a gym owner, sports performance business owner, or any business owner, these principles will guide you toward building a successful and sustainable business.
00:00 Introduction and Overview
00:10 Success Stories and Commonalities
01:32 Seven Steps to Success
01:42 Step 1: Clarity in Business
03:35 Step 2: Activating Existing Assets
05:18 Step 3: Systemizing Operations
07:07 Step 4: Embracing the Owner Role
08:36 Step 5: Focusing on Key Numbers
10:08 Step 6: Consistency in Marketing and Client Experience
11:17 Step 7: Leading the Business
14:01 Conclusion and Final Thoughts
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The Simplest Way to Win in Business: Consistency and Perseverance
In this episode, Pat discusses the simplest way to achieve success in business and life: being willing to consistently do the things that most people won't. He shares personal anecdotes about writing daily emails for over 20 years, producing more than 700 podcast episodes, and the importance of local relationship marketing. Patrick emphasizes that success often comes from dedication to simple, consistent actions rather than seeking out elusive ‘magic’ solutions. Tune in to learn why consistency is your most defensible advantage in any competitive landscape.
00:00 Introduction and Episode Overview
00:02 The Simplest Way to Win in Business
00:55 Consistency and Commitment
03:34 Podcasting Journey and Lessons Learned
05:54 Local Relationship Marketing
07:42 Conclusion: Do What Others Won't
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The Biggest Shift to Elevate Your Business Success in 2026
In this episode, Pat RIgsby discusses a significant shift he's made in his business approach, moving from trying to rescue struggling individuals to partnering with those who have a strong foundational skill set. He shares his professional journey from being a college baseball coach to a business owner and coach, emphasizing the importance of selecting clients and partners who are ready and willing to achieve their goals. He outlines how this strategy has led to more enjoyable and successful collaborations and encourages business owners to adopt a similar mindset for better results.
00:00 Introduction and Personal Backstory
00:41 Financial Struggles and Empathy
01:43 Recognizing the Right Clients
03:09 Building a Strong Foundation
05:27 The Importance of Collaboration
06:18 Client Attraction and Marketing
07:59 Conclusion and Future Goals
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Key Differences Between Successful and Struggling Business Owners
In this episode, Pat discusses the fundamental differences between business owners who are doing well and those who are struggling. Based on years of observation and interaction with a variety of clients, he highlights four crucial areas: time management using daily planners, execution of monthly marketing systems, understanding of important business metrics, and active engagement both internally with their teams and externally with mentors. Pat emphasizes the importance of consistency and dedication in these areas to build a thriving business.
00:00 Introduction: The Key to Success
00:14 Observations from the Field
01:15 Fundamental Differences Between Success and Struggle
02:55 The Four Pillars of a Successful Business
03:01 Time Management Strategies
04:06 Monthly Marketing Systems
05:05 Knowing Your Numbers
05:59 Engaging Internally and Externally
07:50 Consistency and Long-Term Success
09:05 Conclusion: The Path to a Better Business
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In this episode, Pat breaks down the crucial distinction between urgency and desperation among clients. He discusses how these two attitudes impact client outcomes and provides insights on how to attract clients who operate with urgency. Pat shares his experience of working with clients over the years, highlighting the effectiveness of those who take ownership and are proactive. He offers practical tips on tailoring marketing strategies to attract motivated clients who are ready to take responsibility and achieve their goals.
00:00 Introduction: Urgency vs. Desperation
00:11 Understanding Urgency and Desperation
00:47 Embracing Urgency for Success
01:12 The Pitfalls of Desperation
02:03 Choosing Your Ideal Client
03:03 Key Differences Between Urgency and Desperation
04:27 The Importance of Ownership and Responsibility
06:19 Attracting the Right Clients
08:16 Conclusion: Crafting Your Marketing Message
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The Key to Building a Business You Love: It’s Not Just About the What, It’s About the Who
In this episode, Pat Rigsby discusses a common oversight many entrepreneurs make when building a business they are passionate about. Drawing from his experience co-authoring books on gym and sports facility ownership, he emphasizes that success is not solely dependent on the business concept (the 'what') but significantly on the people involved (the 'who'). He highlights the importance of marketing to attract the right team members and clients who align with your values and passion. Pat argues that enjoying your business and achieving long-term success hinges more on surrounding yourself with the right people than solely focusing on the type of work you do.
00:00 Introduction: The Missing Piece in Building a Business You Love
00:14 Personal Journey and Recent Projects
01:10 The Importance of 'Who' Over 'What'
02:05 Real-Life Examples and Personal Insights
04:01 The Role of Marketing in Attracting the Right People
05:58 Conclusion: Building a Business Around the Right People
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The Truth About Retention: Building Strong Client Relationships
In today's episode, Pat discusses the critical role of retention in business, particularly from his experience as a college baseball coach and business coach. He explains that retention is less about tethering clients to you and more about building strong connections through relationships and delivering results. Pat emphasizes that life circumstances may cause clients to pause their memberships, but maintaining a positive relationship ensures they are more likely to return. He advocates for prioritizing relationships and results over unbroken memberships to create long-term client loyalty and successful retention.
00:00 Introduction to Retention
00:11 Personal Experience with Retention
01:16 The Foundation of Retention: Relationships and Results
01:42 Client Lifetime Value vs. Unbroken Membership
02:15 Adapting to Changing Circumstances
03:10 Maintaining Long-Term Connections
05:14 Conclusion: Focus on Relationships and Results
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Beyond Quick Fixes: Transforming Yourself to Build a Successful Fitness Business
In this episode, Pat discusses the crucial difference between marketing promises and the underlying truth of achieving long-term business success. He addresses the prevalence of instant gratification tactics on social media and emphasizes the importance of personal growth for business owners. He argues that sustainable success doesn't come from temporary campaigns or quick fixes but from evolving into the type of person capable of maintaining and improving business outcomes. He encourages gym owners to focus on becoming leaders who can create value for their clients and teams, drawing parallels to clients' fitness journeys and their relationship with food and exercise.
00:00 Introduction: Marketing vs. Truth
00:12 The Allure of Instant Gratification
01:21 The Owner Operating System
01:56 The Importance of Personal Growth
03:15 Long-Term Success Strategies
04:18 Conclusion: Addressing the Root Cause
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Breaking Free from Mediocrity: Innovative Pathways to Business Success
In this episode, Pat discusses the surest path to mediocrity and the importance of breaking away from conventional methods to achieve business success. As a business coach, he highlights the common struggle of letting go of past practices and embracing new approaches. He shares personal stories of how thinking differently in managing college baseball programs, personal training businesses, and launching franchises led to significant growth and success. Emphasizing that the biggest risk is adhering to the status quo, Pat advocates for boldness, innovation, and learning from other industries to build a successful, scalable business that supports your life. The key takeaway is simple: to achieve better results, one must be willing to become better and different.
00:00 Introduction: The Path to Mediocrity
00:11 Breaking Away from the Norm
01:16 Innovative Business Strategies
02:21 The Courage to Be Different
03:36 The Risk of Staying the Same
05:35 Conclusion: Embrace Change for Success
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Is Bigger Really Better? Redefining Success in Entrepreneurship
In today's episode, Pat challenges the notion that 'bigger is better' in business and advises against getting caught up in vanity metrics like the number of locations, top-line revenue, or social media reactions. He shares personal experiences of feeling unfulfilled after achieving perceived milestones and highlights the importance of defining your own version of success. Pat emphasizes intentional growth, pursuing improvement over sheer expansion, and warns against creating a success that you hate. He encourages listeners to map out what true success looks like for them personally and align their daily efforts towards that vision.
00:00 Introduction: Is Bigger Really Better?
00:11 The Trap of Vanity Metrics
00:43 Personal Experience with Vanity Metrics
01:52 The Reality of Chasing Bigger
02:18 Redefining Growth and Success
03:26 Intentional Growth and Personal Fulfillment
04:45 Conclusion: Know Your Destination
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Mastering Organic Marketing: Lessons in Standing Out
In today's episode, Pat Rigsby discusses the increasing difficulty of standing out with organic content amidst the rise of AI-generated material. He shares insights from his wife Holly's successful engagement on social media. Holly, having had a top-selling fitness product and maintained a large customer base, managed to generate strong engagement with personal, relevant, and authentic posts. Pat emphasizes the importance of defining a clear target audience, building relationships, and truly engaging with followers. Tune in for actionable strategies to enhance your organic marketing efforts in a noisy digital landscape.
00:00 Introduction: The Challenge of Standing Out
01:05 Case Study: Holly's Success Story
03:49 Key Strategies for Engagement
05:57 Building Authentic Relationships
08:01 Conclusion: Blueprint for Organic Marketing
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Maximizing Productivity: The Power of Sprints and Seasons in Business
In this episode, Pat dives into the concepts of 'sprints' and 'seasons' within the context of time management for business owners. He shares insights from his journey managing multiple business locations and roles, discussing how he strategically allocates time and energy to be most effective. By examining different times of the day and week for peak productivity, he emphasizes the importance of aligning professional and personal priorities, ultimately advocating for a rhythm that balances work with family life. Learn how to harness this approach to boost your business productivity while maintaining a meaningful personal life.
00:00 Introduction to Sprints and Seasons
00:10 Early Business Challenges and Time Management
01:45 Balancing Business and Family Life
02:54 Combining Sprints and Seasons for Efficiency
04:00 Effective Time Allocation Strategies
05:12 Maximizing Productivity with Sprints
06:54 Weekly Rhythms and Seasonal Planning
09:07 Conclusion: Optimizing Sprints and Seasons
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Stay Ahead of the Market: How to Evolve Your Business
In this episode, Pat explores the importance of evolving to stay ahead in today's ever-changing market. Using examples from theme parks like Universal and Disney, as well as the restaurant industry, he illustrates how immersion, innovation, and customer-centric evolution have transformed these businesses. The discussion then shifts to the fitness industry, highlighting the challenges and missteps in current evolutionary trends. Emphasizing the importance of understanding and serving client needs, Pat provides valuable insights on successful long-term business evolution. Tune in to learn how you can adapt and thrive by making meaningful, client-focused changes.
00:00 Introduction: Staying Ahead of the Market
00:11 Theme Park Evolution: Immersive Experiences
02:23 Restaurant Industry: Fast Casual Revolution
03:56 Fitness Industry: Specialized Training Challenges
06:25 Key Elements of Successful Evolution
07:35 Conclusion: Adapting for Long-Term Success
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The Evolution of Group Training: From Bootcamps to Small Groups
Explore the journey of group training in the fitness industry from its early days with Bootcamp Blueprint to today's evolving landscape. Discover how economic shifts and franchising trends have influenced the move towards small group and team training models. Hear insights on the advantages of small group training over large group models and learn about successful strategies from industry leaders like Levi Memmer. Understand the importance of adapting to changes to sustain a profitable fitness business.
00:00 The Birth of Bootcamp Blueprint
01:42 Economic Factors and the Rise of Group Training
03:49 The Shift to Team Training
04:46 The Franchise Takeover
08:19 Challenges for Independent Gyms
09:48 Strategies for Success in Small Group Training
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Boosting Revenue in Sports Facilities: Fred's Success Story
In this episode of The Fitness Business School, Pat Rigsby sits down with Fred Zoller, a long-time collaborator, to discuss the major turnaround Fred achieved after purchasing a local baseball facility. Fred shares insights into his decade-long journey in the fitness and sports business, his strategic moves to increase revenue by 50%, and the impactful changes made to membership models, software, staffing, and facility upgrades. Learn how Fred's marketing strategies and implementation of automated pitching machines contributed to a substantial growth in membership and revenue. This episode is a must-listen for sports facility owners looking for practical tactics to elevate their business.
00:00 Introduction and Guest Welcome
00:18 Fred's Background and Business Ventures
01:19 Acquiring the Baseball Facility
02:49 Initial Changes and Upgrades
03:52 Revenue Growth Strategies
06:36 Optimizing Membership and Pricing
09:19 Service Delivery Improvements
15:20 Marketing Overhaul
19:23 Leveraging Technology and Partnerships
22:58 Success Stories and Future Plans
29:41 Conclusion and Contact Information
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Embrace Imperfection: The Winning Ugly Strategy
In this episode, the concept of 'winning ugly' is explored as a powerful strategy for success in both sports and business. Starting as a college baseball coach, Pat describes shifting from traditional methods to a more flexible approach that leverages available resources effectively. This philosophy prioritizes progress over perfection, encourages playing to strengths, and focuses on real-world feedback over imagined ideals. Learn how this mindset can help overcome perfectionism, drive continuous improvement, and ensure lasting success by embracing imperfection and adapting to reality.
00:00 Introduction to Winning Ugly
00:51 Transition from Traditional to Non-Traditional Approaches
01:53 Embracing Imperfection in Business
02:57 The Reality of Market Feedback
04:21 Playing to Your Strengths
05:29 Focusing on Progress Over Perfection
06:25 Conclusion: The Power of Winning Ugly
Ready to grow your clientele & revenue?
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators
Do you want to stop chasing leads and start attracting them instead?
Get Instant Access To The Weekly Client Machine For Just $5.00!
https://patrigsby.com/weeklyclientmachine
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
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Create Value to Increase Revenue: The Business Owner's Guide
In this episode, we delve into the fundamental principles that business owners need to focus on to generate more revenue and profit. The key lies in shifting the mindset from what they can get to how they can create value for others and becoming the kind of person who can run a successful business. By solving important problems, reaching a wider audience, and consistently improving personal and business skills, financial success will naturally follow. Learn how the input you invest today directly impacts the outcomes you achieve tomorrow.
00:00 Introduction: The Desire for Wealth
00:27 Creating Value for Others
01:01 Understanding the Market
02:49 The Role of Personal Development
03:29 The Importance of Consistent Effort
04:14 Becoming a Better Business Owner
05:07 Conclusion: The Path to Wealth
Get more info at www.spren.com
Ready to grow your clientele & revenue?
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators
Do you want to stop chasing leads and start attracting them instead?
Get Instant Access To The Weekly Client Machine For Just $5.00!
https://patrigsby.com/weeklyclientmachine
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
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Revolutionizing Fitness Business with Sprint: The Ultimate Tool for Coaches
In this episode of the Fitness Business School Podcast, host Pat Rigsby chats with Jason Moore, founder and CEO of Spren. They explore how Spren integrates tech and personal coaching to enhance fitness business operations. Jason discusses his journey from personal training to creating biometric tracking tools and the innovative camera tech that enables detailed body composition analysis using just a phone. Key topics include how Spren simplifies data collection, enhances client progress tracking, and supports nutritional guidance and behavioral changes outside the gym. This episode offers valuable insights for fitness business owners looking to grow their practice through technology.
00:00 Introduction and Special Offer
00:22 Meet Jason Moore: Founder of Spren
02:38 The Journey of Spren: From Concept to Success
04:30 Innovative Camera Technology for Body Composition
07:08 Integrating Spren into Small Fitness Businesses
11:18 The Importance of Nutrition and Behavioral Support
20:41 AI Assistant Coach: Enhancing Client Support
24:58 Conclusion and Contact Information
26:31 Special Announcement: Ideal Business Diagnostic