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The Fitness Business School with Pat Rigsby

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to give you insight and actionable tips to build your own Ideal Business that will lead you to your Ideal Life. Find out more at www.PatRigsby.com
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The Fitness Business School with Pat Rigsby
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Now displaying: Category: fitness
May 12, 2025

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 ---

Master Your Boutique's Growth in Just 5 Hours a Week: An Easy Marketing Blueprint

Feeling overwhelmed by marketing your boutique business? Discover a streamlined, five-hour-a-week marketing plan that can keep your pipeline full and grow your business efficiently without burning you out. This episode breaks down daily tasks—Monday through Friday—designed to optimize your lead generation, follow-ups, and local outreach. Learn about running effective lead ads, using your connection database, distributing trials, and creating compelling offers. Ideal for boutique business owners aiming for steady growth, this episode provides actionable steps to sustain customer interest and engagement with minimal time investment.

00:00 Introduction to Simple Marketing for Small Businesses
01:09 Monday: Kickstart Your Week with Lead Ads and Outreach
07:29 Tuesday: Crafting and Distributing Weekly Offers
09:05 Wednesday: Maximizing Offer Visibility
09:42 Thursday: Building Local Business Partnerships
10:35 Friday: Follow-Up and Client Reconnection
12:07 Conclusion: Achieving Consistent Growth in Just 5 Hours a Week

May 5, 2025

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 ---

The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values. 

00:00 Introduction: Reflecting on 20 Years in Business
00:18 The Evolution of Business Tools and Practices
00:49 Timeless Strategies: What Hasn't Changed
01:25 The Power of Audience Building
02:37 Personal Experience with Lead Magnets
04:37 The Importance of Relationship Building
06:28 Qualifying Clients: Desire vs. Ability to Pay
08:37 Audience Building: The Key to Sustainable Success
11:26 Conclusion: Prioritize Audience Building

Apr 28, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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 ---

Overcoming Common Roadblocks in Fitness Business Success

In this episode of the Fitness Business School podcast, Pat discusses common mistakes that hinder fitness business owners from achieving their goals. Key points include the misconceptions surrounding offering free services, the need for mutual commitment between business owners and clients, the importance of consistency and discipline, and avoiding hypocritical behaviors that contradict the advice given to clients. He emphasizes focusing on fundamentals and regular execution over chasing new marketing tactics. Additionally, he introduces a free diagnostic tool to help business owners identify their next steps for growth and success.

00:00 Introduction and Episode Overview
01:08 Common Mistake #1: The Stigma with Free
03:56 Common Mistake #2: Commitment Misconceptions
06:24 Common Mistake #3: Making Excuses
07:56 Common Mistake #4: Hypocrisy in Business Practices
10:59 Conclusion and Special Offer

Apr 21, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

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Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

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 ---

Leveraging Your Unique Strengths for Business Success

Reflecting on his past coaching experiences at Shawnee State University, Pat discusses how leading an under-resourced baseball team to significant victories parallels the journey of business owners. Initially mimicking others, he found mediocrity until he harnessed the unique strengths and circumstances of his team, leading to unprecedented success. He emphasizes the importance of business owners adapting best practices to their strengths instead of merely copying others, thereby creating a unique competitive advantage. The speaker illustrates how understanding and leveraging personal and organizational strengths can transform public speaking, business operations, and overall success.

00:00 Reflecting on a Coaching Journey
01:17 Challenges and Realizations
02:20 Adapting to Strengths
03:36 Success Through Differentiation
05:09 Applying Lessons to Business
05:35 Embracing Authenticity in Public Speaking
06:48 Building a Business You Love

Apr 14, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

 ---

Thriving in Economic Turbulence: Strategies for Business Success

In this episode, Pat Rigsby shares insights on navigating the current challenging economy. Drawing from his experience of managing businesses through four different economic downturns, including the 2008-2009 recession and the recent pandemic, he emphasizes the importance of seizing opportunities and investing in oneself. He advises business owners to double down on personal development, marketing, and team investment during turbulent times. Pat advocates for proactive strategies such as becoming more visible in the marketplace, offering free trials, and maintaining a positive and leadership-oriented presence to attract and retain customers. By playing offense when others are playing defense, businesses can grow and succeed even in difficult economic climates.

00:00 Introduction: Navigating the Economy
00:11 Economic Downturns: Lessons Learned
00:49 Opportunities in Every Economy
02:15 Investing in Yourself and Your Team
03:34 Marketing and Visibility Strategies
05:03 Concluding Thoughts: Embrace the Challenge

Apr 11, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators

Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

 ---

Spring Break Lessons: Business Insights from Baseball to Theme Parks

In this episode of The Fitness Business School Podcast, host Pat Rigsby shares valuable lessons gleaned from a spring break trip to Florida with a baseball team he coaches. He discusses the significance of Dodgertown and its impact on baseball training, the inspirational story of integrating Jackie Robinson into Major League Baseball, and the impressive evolution of Cressey Sports Performance. Pat also draws parallels between the business strategies in the fitness industry and the competitive growth seen in places like Universal and Disney theme parks. Tune in for insights on staying present, learning from others’ successes, and the importance of continuous improvement and networking in both personal and business growth.

00:00 Introduction and Episode Overview
00:27 Spring Break Reflections
01:19 Lessons from Dodgertown
04:58 Team Dynamics and Mastermind Meetings
05:55 Visit to Cressey Sports Performance
08:17 Business Insights from Universal and Disney
10:15 Encouragement to Step Out of Comfort Zones
10:59 Conclusion and Special Offer

Apr 7, 2025

Find out more about the Podcast Collective at: https://www.podcastcollective.io/

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

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 ---

Building Your Fitness Brand Through Podcasting with Eric Malzone In this episode of The Fitness Business School, host Pat interviews Eric Malzone from the Podcast Collective. They discuss the evolution of podcasting, how it has saturated the market, and its significance in building authentic media and brand trust. Eric shares insights into the Podcast Collective's role in connecting podcasters and offering PR services specific to the fitness, health, and wellness space. He also provides strategies for starting and growing a podcast, the importance of storytelling, and preparation for being a great podcast guest. The episode is packed with valuable tips for leveraging podcasting as a powerful tool for business development and branding.

00:00 Introduction and Guest Welcome
00:33 Eric's Journey in the Fitness Industry
02:01 The Evolution of Podcasting
03:30 The Importance of Branding
10:17 Podcast Collective's Services
14:08 Tips for Aspiring Podcasters
16:59 Future of Podcasting
19:48 Final Thoughts and Contact Information

Apr 4, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

 https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

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 ---

Fitness Business School Podcast: Transitioning From Pro Athlete to Fitness Entrepreneur with Brandon Cullen

Welcome to another episode of The Fitness Business School Podcast! In this episode, host Pat Rigsby chats with Brandon Cullen, co-founder and Chief Concept Officer of Madabolic. They discuss Brandon's journey from aspiring NHL player to successful fitness entrepreneur. Brandon explains how a career-ending concussion during his time with the New York Islanders directed him towards the world of fitness. He delves into the founding of Madabolic, a boutique fitness franchise with a unique focus on strength and conditioning, and how it stands out in a competitive market. This episode also covers the franchise model, targeting high performers, and essential traits for successful franchisees. Stay tuned to the end for a special offer exclusive to listeners.

00:00 Introduction and Special Offer Teaser 
00:22 Meet Brandon Cullen: From Hockey to Fitness
02:26 The Birth of Metabolic
09:58 Transitioning from CrossFit to Metabolic
16:59 Franchising Metabolic: Growth and Strategy
29:25 The Future of Metabolic and Ideal Franchisees
42:13 Conclusion and Special Offer

Mar 31, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

 ---

No One's Coming to Save You: Embrace Responsibility and Thrive
In this episode of the Fitness Business School Podcast, host Pat Rigsby emphasizes the importance of personal accountability in business ownership. He discusses how no one else will come to save you in your business endeavors and highlights the necessity of taking responsibility for marketing, training staff, and client retention. Pat shares a personal anecdote about leaving his university job to forge his own path and addresses the misconception that external help is a substitute for personal initiative. He concludes by encouraging business owners to embrace this mindset for greater success and offers listeners an opportunity to undergo a free diagnostic to identify and address their business's critical needs.

00:00 Introduction: No One's Coming to Save You
00:28 The Reality of Business Ownership
01:37 Personal Responsibility and Liberation
03:27 Embracing the Challenge
05:47 Proactive Business Strategies
07:20 Conclusion and Special Offer

Mar 24, 2025

Get more info on all things Bill Hartman at:

https://billhartmanpt.com/

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

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Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

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 ---

In this episode of The Fitness Business School, Pat Rigsby converses with Bill Hartman, co-creator of the United Health and Performance continuum model. Reflecting on their long-standing collaboration since 2006, Bill shares insights into his journey from a traditional fitness background to developing innovative business models and training methodologies. They discuss his career transition from rehabilitation to performance, the importance of evolving one's understanding in the fitness industry, and the inception of the UHP network. The episode highlights the continuous drive for improvement and the practical teaching methods Bill employs to educate and inspire fitness professionals.

00:00 Introduction and Guest Background
01:04 Early Career and Influences
02:37 Evolution of Practice and Philosophy 
05:28 Challenges and Milestones
11:44 Integration of Rehab and Performance
17:04 Teaching and Mentorship
22:19 The UHP Network and Future Directions
32:29 Conclusion and Final Thoughts

Mar 17, 2025

Ready to grow your clientele & revenue?

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

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Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

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 ---

In this episode, Pat shares insights gained from his experience as a lifelong Cincinnati Reds fan and baseball coach. Using the recent firing of the Reds' manager as a case study, he discusses the importance of addressing fundamental issues in an organization rather than relying on quick fixes. Pat draws parallels between the management of a Major League Baseball team and small business operations, emphasizing the necessity of maintaining strong foundational systems, such as marketing, staffing, and operations, to achieve lasting success.

00:00 Introduction and Setting the Stage
00:21 Baseball and Business: A Personal Anecdote
01:10 The Real Problems in Business
02:20 Fundamentals of a Healthy Business
04:06 Avoiding Band-Aid Solutions
05:30 Building a Strong Foundation
06:10 Conclusion: Lessons from the Big Leagues

Mar 10, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

 ---

Exploring AI in Fitness and Business with Todd Earwood 

The Fitness Business School In this episode of The Fitness Business School, Pat is joined by his friend and prolific entrepreneur, Todd Earwood. Todd, a partner at VC firm Half Court Ventures specializing in AI investments, shares deep insights into the world of artificial intelligence. They discuss AI's role in technology, marketing, and business operations, and delve into Todd's varied entrepreneurial experiences. Tune in as Todd offers practical advice on how AI can benefit the fitness industry and beyond, and how to effectively utilize AI tools in your business endeavors.

00:00 Introduction and Guest Welcome
01:31 Todd's Entrepreneurial Journey
02:21 Investing in AI
03:59 AI in Business Operations
07:07 AI in Fitness and Health
09:58 Practical AI Tools and Tips
12:36 Future of AI and Final Thoughts
28:01 Conclusion and Show Notes

Mar 3, 2025

Creating a Cash Infusion: Tips and Strategies for Business Owners

In this episode, Pat Rigsby discusses the importance of embracing sales as a value exchange and offers practical strategies for generating cash flow in business. He shares insights from a conversation with a coach who had an aversion to selling and emphasizes the benefits of viewing sales as the start of a partnership. He recounts a successful 21-day cash infusion challenge and suggests various ways to create additional revenue, including offering specialty programs, selling add-ons, and charging enrollment fees. Pat Rigsby also highlights the importance of solving more customer problems and being proactive in sales to build a sustainable business model.

00:00 Introduction to Cash Infusion
00:22 Overcoming Aversion to Selling
02:03 The Value of Ethical Selling
02:29 Exploring Cash Infusion Strategies
03:37 Subscription Models and Beyond
04:00 Solving Problems for Additional Revenue
04:55 Specialty Programs and Workshops
05:31 Maximizing Client Engagement
07:15 Leveraging Enrollment and Maintenance Fees
09:09 Creative Cash Generation Tips
10:10 Conclusion: Embrace Proactive Selling

---

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
Feb 24, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
Understanding the Root Causes of Business Failure
In this episode, Pat explores the reasons why businesses fail, drawing from his experience across various industries. He identifies common excuses like location and market saturation but emphasizes the critical role of the owner's psychology and proactive strategy. By highlighting examples such as independent restaurants and misguided business tactics, he underscores the importance of aligning strategy with actions and continuously seeking opportunities. He shares insights on how successful business owners take responsibility, remain proactive, and avoid the pitfalls that often lead to failure.
 
00:00 Introduction: Why Businesses Fail
00:17 Observations from Various Industries
01:52 The Owner's Mentality
02:53 Strategy and Tactics
03:51 Proactive vs. Reactive Business Owners
05:59 The Role of Luck and Effort
06:49 Conclusion: Learning from Failures
Feb 17, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
Reaching Your Fitness Business Goals in 18 Months
 
In this episode of the Fitness Business School podcast, host Pat Rigsby discusses the keys to achieving your fitness business goals within 18 months. He shares insights from his experience with a disciplined client, Sam Bakhtiari, who built a nine-figure fitness empire. Pat emphasizes the importance of following a structured plan, being committed, and consistently putting in the work to see significant progress. He introduces the concept of 'FTDI' (Follow the Damn Instructions) as a simple yet powerful approach to reaching business milestones. Additionally, Pat offers a free ideal business diagnostic evaluation to help identify and address the most critical needs for business growth.
 
00:00 Introduction to Achieving Goals in 18 Months
00:28 Client Success Story: Sam Bakhtiari
01:43 The Power of Following Instructions
02:43 Implementing Systems for Business Growth
04:33 Consistency and Perseverance
06:42 Commitment to the Plan
07:42 Real-Life Success Stories
08:54 Conclusion and Special Offer
Feb 10, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
Building a Power Network: Simple Steps to Strengthen Relationships
In this episode, Pat discusses the importance of building a powerful network and shares insights from a recent panel discussion at Shawnee State University. He emphasizes the value of maintaining relationships and seeking advice from knowledgeable individuals. Pat introduces two key strategies: 'Follow up Friday' for keeping current connections strong, and actively seeking advice from potential mentors to create new, valuable relationships. Through personal anecdotes and practical tips, he illustrates how these steps can help in building a robust and supportive network.
 
00:00 Introduction to Building a Power Network
00:08 The Importance of Networking
01:06 Franchise Training and Networking
01:57 Networking for College Students
02:48 Follow Up Friday: Maintaining Connections
04:05 Asking for Advice: Building New Relationships
06:05 Conclusion: Steps to Build a Power Network
Feb 3, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
The Importance of Personal Connection for Business Growth in 2025 In this episode of the Fitness Business School podcast, Pat Rigsby discusses the crucial focus for fitness business owners to grow in 2025: personal connection. He emphasizes the pitfalls of over-relying on AI-driven content and the importance of humanizing your brand through personalized communication, video content, and direct engagement. Pat explains that people need substantial time with a brand to form trust and make informed decisions, highlighting the need for fitness professionals to build real relationships both online and offline. The episode concludes with a special offer for listeners to undergo a free Ideal Business Diagnostic to help identify and address key areas for business growth.
 
00:00 Introduction: The Key to Growth in 2025
00:31 Current Trends in the Fitness Industry
02:13 The Importance of Personal Connection
04:48 Building Relationships and Trust
06:11 Time with Brand: A Crucial Factor
11:23 Practical Steps to Personalize Your Approach
14:01 Conclusion and Special Offer
Jan 27, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---
Mastering Client Conversions: Four Steps to Boost Your Business
 
In this episode, Pat Rigsby dives into effective strategies for converting more leads into clients. He emphasizes the importance of moving beyond merely gathering leads to improving the follow-up and conversion processes. Pat Rigsby outlines a four-step approach: engagement, discovery, value building, and offering tailored program options. He highlights the significance of building rapport, understanding client needs, personalizing value propositions, and giving clients control over their choices. This comprehensive guide aims to help business owners enhance their client conversion rates by making each lead more valuable through meaningful interactions.
 
00:00 Introduction to Client Conversion
00:09 Understanding the Lead Problem
02:30 The Importance of Engagement
05:05 Discovery Phase: Asking the Right Questions
09:17 Building Value with Personalized Solutions
11:59 Presenting Programs and Closing the Deal
14:26 Maximizing Lead Value
Jan 24, 2025

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators
 
Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
https://patrigsby.com/weeklyclientmachine
 
Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
https://patrigsby.com/feh
---

In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement.

00:00 Introduction to Building Around Constants
00:28 The Evolution of Social Media Platforms
01:40 Timeless Business Foundations
02:24 The Importance of Connection
03:31 Convenience as a Key Factor
04:13 Delivering Value to Customers
05:18 Building Trust with Your Audience
05:51 The Desire for Personal Growth
07:22 Leveraging Technology and Trends
08:14 Conclusion and Special Offer

Jan 20, 2025

 

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

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Do you want to stop chasing leads and start attracting them instead?
 
Get Instant Access To The Weekly Client Machine For Just $5.00!
 
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Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
 
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---
Growth and Adaptability in the Fitness Industry with Eric Cressey
 
In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success.
 
00:00 Introduction and Annual Podcast Kickoff
00:47 State of the Union: CSP Growth and Expansion
05:01 Balancing Responsibilities: Yankees and CSP
08:52 Lessons from the Yankees: Protecting the Brand
12:11 Managing Growth and Building a Team
20:27 Future Plans and Exciting Developments
22:33 Exciting Corporate Partnerships and Personal Resolutions
23:54 Spring Training and Facility Traffic Flow
25:47 Balancing Family Life and Gymnastics Challenges
29:04 Adding Value and Building Relationships
33:40 Challenges of Remote Coaching and Administrative Growth
41:54 Concluding Thoughts and Future Plans
Jan 13, 2025

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Building Strong Client Relationships with Know, Like, Trust, and Truth

In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients.

00:00 Introduction to Know, Like, Trust, and Truth
01:27 Understanding the Know Stage
03:02 Building the Like Factor
04:07 Establishing Trust with Social Proof
05:58 The Importance of Truth in Marketing
11:22 Combining Know, Like, Trust, and Truth for Success

Jan 6, 2025

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Mastering Relationship Marketing with the 10-10-3 Approach In this episode, Pat Rigsby delves into the 10-10-3 framework for effective relationship marketing. He explains how to create 40 high-quality pieces of content by addressing the top 10 frequently asked questions and 10 questions clients should be asking. Pat also introduces the 'super signature' concept to offer three actionable ways to engage clients, fostering trust and facilitating conversions from prospects to committed clients.
 
00:00 Introduction to the 10 10 3 Approach
01:13 The First 10: Answering Common Questions
02:22 The Second 10: Questions They Should Be Asking
05:38 The 3: Creating a Super Signature
07:39 Implementing the 10 10 3 Approach
Dec 30, 2024

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In this episode, Pat discusses three key predictions for the future of the fitness and wellness industry. He elaborates on the role of AI in business over the next 12 to 18 months, highlighting its potential for personalization and assisting roles. Pat emphasizes that AI should not replace human roles but augment them to increase efficiency. He also delves into the growing importance of wellness and longevity, highlighting opportunities to serve older demographics and focus on holistic health. Finally, Pat advises independent training facilities to embrace personalization and specialization to remain competitive in an increasingly crowded market. He underscores the necessity of effective marketing and operational systems for independent business owners in the fitness industry. 00:00 Introduction and Episode Overview 00:24 Prediction 1: The Role of AI in Business 02:49 Prediction 2: AI as an Assistant, Not a Replacement 05:36 Prediction 3: Wellness and Longevity in Fitness 10:30 Prediction 4: Opportunities for Independent Training Facilities 15:42 Conclusion and Final Thoughts

Dec 23, 2024

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Future Fitness: Predictions for 2025 - Part 1 In this episode, Pat Rigsby discusses his predictions for the fitness and sports performance landscape in 2025. Drawing on his history of being an early adopter of innovative fitness trends, he shares insights based on extensive observation of parallel industries. Pat highlights two key predictions: an increased focus on accountability in both online and offline fitness programs to ensure consistent client results, and a push towards more collaboration among fitness professionals and related sectors such as health and sports performance to better serve their clientele. Stay tuned for the next episode where he will cover additional major trends.
 
00:00 Introduction to 2025 Predictions
00:36 Historical Accuracy and Observations
03:35 The Importance of Accountability in Fitness
09:15 Collaboration in the Fitness Industry
15:38 Conclusion and Upcoming Predictions
Dec 16, 2024

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Get Instant Access To The Weekly Client Machine For Just $5.00!
 
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Preloading Your Year: A Guide to Effective Annual Planning
In this episode, Pat discusses the concept of preloading your year to ensure success. He highlights the importance of integrating cashflow into your calendar and using a structured planning system. Pat explains his preference for six-week planning cycles over quarterly cycles and emphasizes the importance of setting weekly priorities, facilitated by structured check-ins. He also introduces the concept of 'owning the day' by planning the upcoming day the evening prior. The key takeaway is that by strategically planning and calendaring critical activities, individuals and businesses can better manage their time, improve consistency, and achieve their goals.
 
00:00 Introduction to Preloading Your Year
00:49 The Power of Preloading: Cashflow in Your Calendar
03:45 Effective Planning Systems: Six-Week Cycles
05:07 Weekly Check-ins: Win the Week Approach
08:01 Daily Planning: Owning the Day
09:31 Conclusion: Combining Cashflow and Planning Systems
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