Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Building Strong Client Relationships with Know, Like, Trust, and Truth
In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients.
00:00 Introduction to Know, Like, Trust, and Truth
01:27 Understanding the Know Stage
03:02 Building the Like Factor
04:07 Establishing Trust with Social Proof
05:58 The Importance of Truth in Marketing
11:22 Combining Know, Like, Trust, and Truth for Success
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
In this episode, Pat discusses three key predictions for the future of the fitness and wellness industry. He elaborates on the role of AI in business over the next 12 to 18 months, highlighting its potential for personalization and assisting roles. Pat emphasizes that AI should not replace human roles but augment them to increase efficiency. He also delves into the growing importance of wellness and longevity, highlighting opportunities to serve older demographics and focus on holistic health. Finally, Pat advises independent training facilities to embrace personalization and specialization to remain competitive in an increasingly crowded market. He underscores the necessity of effective marketing and operational systems for independent business owners in the fitness industry. 00:00 Introduction and Episode Overview 00:24 Prediction 1: The Role of AI in Business 02:49 Prediction 2: AI as an Assistant, Not a Replacement 05:36 Prediction 3: Wellness and Longevity in Fitness 10:30 Prediction 4: Opportunities for Independent Training Facilities 15:42 Conclusion and Final Thoughts
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers.
00:00 Introduction to Target Market Selection
00:18 The Pitfalls of Broad Marketing
00:45 The Power of a Single Target Market
01:05 Local Business Targeting Strategies
02:01 Understanding Customer Proximity
02:44 Focusing on Customer Desires
05:40 The Importance of Specialization
07:34 Aligning Marketing with Customer Needs
08:44 Conclusion and Key Takeaways
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Working Smarter: The Key to Sustainable Business Success In this episode, Pat Rigsby addresses the illusion of productivity tied to long hours and relentless hustle. Rigsby emphasizes that true progress comes from focusing on the right tasks rather than sheer effort. He shares insights on how business owners can prioritize effectively to avoid burnout and achieve their goals more efficiently. Through strategic planning and identifying the 'next right moves,' Rigsby highlights the importance of working smarter, not harder, to build a successful and sustainable business.
00:00 Introduction: Why Hard Work Alone Doesn't Matter
00:28 The Illusion of Busyness vs. Productivity
01:25 Choosing the Right Moves for Success
02:36 Evolving Beyond the Startup Phase
04:31 Planning and Prioritizing for Growth
05:08 Project 500: Coaching for Business Success
06:25 Conclusion: Work Smarter, Not Harder
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success.
00:00 Introduction and Guest Welcome
01:08 Graham's Journey into Sports Performance
03:21 Building a Successful Sports Performance Business
07:21 Marketing Strategies for Growth
18:17 Delegating and Elevating Coaching Responsibilities
21:46 Future Plans and Final Thoughts
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
Crafting a Winning Work Culture: Insights from Leadership & Vision
In this episode, Pat shares invaluable lessons on building a successful work culture from his extensive experience as a coach and business owner. Drawing on his book 'The Culture Blueprint', he discusses the importance of leadership, vision, values, and systems in creating a thriving team environment. Emphasizing adaptable hiring practices, the need for genuine core values, and regular communication, Pat highlights the significance of good leadership in setting the organizational tone. He also debunks the myth that good people are hard to find, and stresses the importance of building strong, non-transactional relationships for long-term fulfillment and success.
00:00 Introduction to Building a Great Culture
00:14 Reflecting on Past Experiences
03:58 The Importance of Leadership
04:26 Vision and Values in Business
07:55 The Role of Systems
10:17 Finding and Hiring Good People
10:31 Generational Differences in Work Ethic
10:59 Adapting to Modern Hiring Practices
11:59 Building a Values-Aligned Team
13:26 The Importance of Communication
15:36 Creating Lasting Relationships
17:43 Conclusion and Final Thoughts
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
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Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market.
00:00 Introduction: Evolving to Serve Your Ideal Client
00:15 Learning from Other Industries
00:36 Adapting in the Fitness Industry
01:34 Holly's Business Evolution
02:54 My Business Transformation
03:59 Navigating Market Changes
05:51 Specializing to Stand Out
07:12 The Importance of Differentiation
08:57 Conclusion: Building a Lasting Business
In this episode, Pat shares valuable lessons from his first business venture, a training business in Elizabethtown, Kentucky, which he started 20 years ago. He discusses key strategies that contributed to the success and growth of the business, such as understanding the market to create profitable offerings, using a scoreboard to drive performance, implementing consistent staff training, and delivering a holistic client experience. These principles helped him grow rapidly, despite increased competition, and have been applied in subsequent ventures, including one of the first Anytime Fitness locations in the US. Pat emphasizes the timelessness of these lessons and encourages entrepreneurs to adapt them to modern contexts.
00:00 Introduction and Overview
00:11 Starting the First Business
02:01 Key Lessons from the First Business
03:49 Adapting to the Market
06:53 Importance of a Scoreboard
08:45 Staff Training and Development
10:47 Creating a Holistic Client Experience
14:30 Conclusion and Timeless Lessons
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, Pat eplores the common traits that successful business leaders share. The focus is on identifying patterns that lead to success, rather than unicorn opportunities. He describes the four key characteristics of intelligence, hard work, humility, and timing. Successful individuals are continual learners, hardworking, and possess a level of humility that allows them to learn from others. Additionally, they demonstrate good timing, being prepared for opportunities as they arise. These traits, transcend tactical strategies, forming the backbone of success across various industries.
00:00 Identifying Patterns in Business Success
01:15 The Importance of Intelligence
02:43 Hard Work as a Key to Success
04:06 The Role of Humility
06:25 The Impact of Timing and Luck
12:28 Conclusion: Traits for Success
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include prioritizing client retention, leading with consistency and positivity, treating your business with diligence, aggressive marketing, adaptability to market changes, and playing offense during economic downturns. The speaker emphasizes the importance of being proactive and strategic to maintain and grow a successful business amidst economic fluctuations.
00:00 Introduction: Navigating Economic Uncertainty
01:03 Lessons from Past Economic Challenges
03:14 Prioritizing Client Retention
04:53 Leading with Consistency and Positivity
06:26 Operating Like a True Business Owner
07:52 Aggressive Marketing Strategies
09:36 Adapting to Market Changes
11:18 Exploring Additional Profit Centers
12:08 Playing Offense in Challenging Times
13:21 Conclusion: Proven Strategies for Success
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, we explore the evolution and challenges of the online coaching industry, particularly the surge during the pandemic and subsequent adjustments. We address common misinformation and emphasize the importance of offering genuine, quality service. Key factors discussed include customer retention, accountability, and the importance of sustainable business practices. Emphasis is placed on practical strategies for starting an online coaching business, leveraging existing contacts, and creating effective hybrid offers. The episode concludes with an invitation for personalized guidance tailored to individual business needs.
00:00 The Evolution of Online Coaching
00:37 Challenges and Misconceptions in Online Training
01:35 The Reality of Online Coaching
03:49 Building a Sustainable Online Coaching Business
05:12 My Journey into Online Coaching
06:07 Effective Online Coaching Strategies
10:53 Hybrid Coaching Models
12:45 Leveraging Existing Relationships
15:26 Getting Started with Online Coaching
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensures a steady stream of new clients, akin to uncovering a time capsule filled with ready-to-convert leads. The discussion further highlights strategies for building a robust long-term follow-up system to enhance business growth.
00:00 Introduction to Dean Jackson's Concept
00:25 Understanding the Time Capsule Concept
01:10 The Buyer's Journey Phases
02:12 Importance of Consistent Follow-Up
03:01 Implementing the Time Capsule Strategy
04:18 Conclusion and Final Thoughts
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, Pat reflects on his extensive experience coaching youth baseball and shares valuable life lessons applicable to both personal and professional settings. Key takeaways include the importance of understanding the broader context of people's lives, focusing on long-term goals beyond immediate outcomes, and emphasizing teamwork, effort, and enjoyment in both sports and business. Through various anecdotes, he illustrates how skills and attitudes developed in sports can enhance one's approach to business, personal growth, and interpersonal relationships.
00:47 Lessons from Coaching Youth Sports
02:29 Understanding Clients Beyond the Surface
07:07 The Real Goals in Sports and Life
11:34 The Importance of Being a Great Teammate
16:04 Enjoying the Process and Having Fun
18:01 Conclusion: Applying Lessons to Business
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In this episode, Pat Rigsby discusses the importance of noticing opportunities around us and effectively leveraging them. He shares personal experiences from recent travels, highlighting how various entrepreneurs and business owners have turned simple ideas into profitable ventures. From a baseball tournament organizer in Panama City to the founder of Universal Studios tours, Pat Rigsby illustrates the significance of foresight and awareness. He also addresses current trends in the weight loss and AI industries, emphasizing the need to adapt and capitalize on emerging opportunities to stay ahead of the market.
00:00 Introduction: Spotting Opportunities
00:14 Recent Travels and Observations
01:27 Panama City Baseball Tournament: A Case Study
05:42 Universal Studios: Capitalizing on Curiosity
06:43 Opportunities in the Weight Loss Industry
08:40 Leveraging AI in Business
10:37 Conclusion: Staying Ahead of the Curve
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
This episode explores how seemingly insurmountable barriers can be broken in both athletics and business, using the story of Roger Bannister's four-minute mile as a metaphor. Pat gives his experience in transforming the fitness industry by pioneering the subscription billing model for personal training, and highlights stories of other entrepreneurs, such as Graham Wilkerson and Doug Spurling, who have successfully built and scaled their sports performance businesses. It emphasizes the importance of persistence, adapting successful models to one's own strengths, and recognizing attainable goals by learning from those who have previously paved the way.
00:00 Breaking the Four-Minute Mile: A Lesson in Possibility
00:46 Challenging the Status Quo in Business
01:53 Innovative Business Models in Fitness
02:53 Success Stories: Graham Wilkerson's Journey
06:05 Doug's Spurling: Building a Seven-Figure Business
07:42 Blueprints for Success: Learning from Industry Leaders
08:27 Adapting Success Strategies to Your Strengths
09:26 Conclusion: Paving Your Own Path to Success
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
In today's episode, Pat Rigsby shares the two critical strategies that can propel business owners in the fitness, sports performance, and health industries to a revenue goal of $250,000 a year. Drawing from over 20 years of experience coaching business owners, he highlights the importance of a consistent system and a monthly marketing plan. Learn how these simple yet powerful tools, when implemented correctly, can help you achieve remarkable growth and break through long-standing plateaus. Tune in and discover how to make significant progress in your business!
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
-----
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
-----
The Realities of Achieving Your Goals
In this episode, Pat Rigsby delves into the realities of achieving goals, particularly from his extensive experience working with fitness business owners. He explains that success requires consistent effort, perseverance, and upfront investment rather than expecting immediate gratification often glamorized on social media. Pat emphasizes the importance of paying the price for success, learning from obstacles, and staying committed to the process. He encourages listeners to conduct a self-audit to identify if they have genuinely committed to their goals or just dabbled, underscoring that success is attainable with the right mindset and dedication.
00:00 Introduction to Achieving Your Goals
01:24 The Reality of Paying the Price
03:22 The Vicious Cycle of Chasing Shiny Objects
03:59 The Sure Path to Success
04:48 Embracing the Journey
06:50 Self-Assessment and Moving Forward
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
-----
Building Your Ideal Business in 12 Months: A Strategic Roadmap
In this episode, Pat Rigsby outlines a step-by-step blueprint for achieving your ideal business within a year. Key points include setting clear, realistic goals, benchmarking current metrics, crafting a detailed monthly marketing plan, and continuously improving systems and processes. Pat emphasizes the importance of staying focused, being adaptable, and seeking support through coaching or peer accountability. This structured approach aims to help business owners make strategic progress and avoid stagnation or distractions, ensuring significant growth over 12 months.
00:00 Introduction to Building Your Ideal Business
01:17 Setting Ambitious Yet Realistic Goals
02:24 Benchmarking Your Current Position
03:31 Crafting Your Monthly Marketing Plan
05:40 Weekly System Installation and Improvement
07:48 Staying on Track with Six-Week Cycles
09:22 Seeking Help and Accountability
10:35 Conclusion: The Importance of a Plan
To catch up with Bill:
Website: https://www.successstudiopt.com/
Facebook: https://www.facebook.com/BBSuccessStudio
Instagram: https://www.instagram.com/successstudiofitness/
---
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
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In this episode of the Fitness Business School, host Pat Rigsby welcomes Bill Burnett, a seasoned fitness professional and business owner, to discuss his journey in the fitness industry. Bill shares his experience from starting as a gym equipment cleaner to owning two successful fitness studios. He emphasizes the importance of trainers viewing themselves as business professionals, understanding their target clientele, maintaining a professional image, and having a concrete business plan. Bill also introduces his new coaching and mentorship program designed to help trainers build a sustainable and successful career. This episode is packed with valuable insights for both fitness trainers and studio owners looking to elevate their business practices.
00:00 Introduction and Guest Introduction
01:46 Bill Burnett's Journey in the Fitness Industry
03:13 Opening and Running a Successful Gym
03:49 Challenges and Triumphs in Business
03:57 Expanding to a Second Location
04:08 Mentoring the Next Generation of Trainers
05:45 Building a Client-Centric Fitness Studio
14:19 The Importance of Professionalism and Business Acumen
18:20 Creating a Sustainable and Profitable Training Business
33:12 Conclusion and Contact Information