Luka Hocevar is a strength and performance specialist, and the founder of Vigor Ground Fitness and co-owner of The Pack Fitness Business LLC. Luka has made a name for himself as one of the premier trainers in Washington state as well as one of the up and coming strength coaches in the country, helping clients and athletes from all walks of life achieve their personal physique and performance goals. He is a former professional basketball player and started and a kettlebell training center in his hometown of Ljubljana, Slovenia, which became one of the top kettlebell training facilities in Eastern Europe. Luka speaks nationally and internationally on topics related to health and fitness, and is a best-selling author with “The Fit Formula”, a book that he co-authored with some of the world’s top fitness professionals.

Adam Bornstein is the CEO and Founder of Born Fitness, LLC., and Pen Name Consulting. He’s a Brand Builder, Best-Selling Author, Editor and Consultant, as well as a New York Times Best-Selling Author. Adam was named one of the most influential writers in health and fitness by Dr. Oz's Sharecare, SHAPE magazine, Greatist, and Arnold Schwarzenegger.

John Spencer Ellis is the Founder and CEO of the National Exercise & Sports Trainers Association (NESTA), which educates, certifies and provides business solutions for fitness, coaching and nutrition professionals. NESTA now has over 55,000 members throughout the world. In addition to being one of the world’s foremost fitness and personal development experts, John is a best-selling author, speaker, philanthropist and television personality.